TL;DR
- A Chainstory report reviewed 2,893 press releases and located that 62.5% got here from high-risk tasks or outright scams.
- Many of the releases centered on product bulletins, listings, and industrial campaigns; exchanges accounted for practically 1 / 4 of the entire analyzed.
- Using replicated mass bulletins was linked to prior circumstances of manipulation, with documented cases the place false releases preceded sharp value spikes.
Between June and November 2025, most press releases revealed within the crypto sector got here from tasks categorized as excessive threat or instantly fraudulent.
A report by communications agency Chainstory analyzed 2,893 press releases and decided that 62.5% have been tied to high-risk exercise or scams. Inside that complete, high-risk tasks accounted for 35.6%, whereas scams represented 26.9%. Low-risk tasks made up solely 27% of the releases analyzed.
The Function of Exchanges
The examine categorized issuers primarily based on cumulative indicators. Incomplete information alone was not sufficient to lift a challenge’s threat degree. A high-risk classification was assigned solely when a number of impartial crimson flags have been recognized, similar to unrealistic yield guarantees, cloned web sites, the absence of identifiable groups, or repeated patterns of deceptive communication. Low-risk tasks featured doxxed groups and no unresolved safety incidents.
The content material of the releases focused on product bulletins, new options, alternate listings, and buying and selling campaigns. That group accounted for 74% of the entire. Exchanges ranked among the many most lively communicators, with practically 1 / 4 of all bulletins linked to listings, promotions, or buying and selling exercise. Mass distribution served as a mechanism to publish proprietary narratives with out editorial mediation.
Chainstory recognized the recurring use of shotgun distribution, which replicates the identical launch throughout dozens of websites by syndication companies. Engines like google usually filter out duplicated content material and index just one or two variations, decreasing natural visibility regardless of the excessive quantity of publications.
Mass Press Releases: A Core Software in Pump-and-Dump Schemes
The report linked this apply to documented circumstances of market manipulation. A cited educational examine primarily based on SEC-investigated circumstances between 2002 and 2015 confirmed that 73.3% of pump-and-dump schemes used press instruments as the first channel to unfold false or deceptive data. As well as, Chainstory recorded value actions following sequences of releases asserting partnerships or developments that by no means materialized.
The report included a number of concrete examples. In 2021, a false press launch claiming that Walmart had adopted Litecoin triggered a 30% value surge earlier than being debunked. In December 2025, a challenge posing as Circle circulated a deceptive announcement that prompted customers to join their wallets. In 2023, the JPEX alternate revealed releases portraying itself as a licensed platform; months later, Hong Kong’s regulator confirmed that it didn’t maintain such authorization.
Chainstory concluded that, within the crypto area, low publication friction and the dearth of editorial controls permit press releases to operate as a dominant channel for high-risk tasks, crowding out communication from issuers with decrease publicity to aggressive promotional practices
