The Mercedes star, the model brand of the automobile producer Mercedes-Benz, rotates on a constructing of a Mercedes-Benz automobile dealership.
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German luxurious automobile producer Mercedes-Benz Group on Thursday reported a steep drop in full-year revenue and warned of difficult occasions forward, following a yr marred by intense competitors from Chinese language rivals and world tariff prices.
The automaker posted full-year working revenue of 5.8 billion euros ($6.9 billion) in 2025, reflecting a 57% drop from a yr in the past. The consequence was considerably decrease than analyst expectations of 6.6 billion euros.
Mercedes-Benz Group stated its earnings have been formed by international change headwinds and competitors in China, alongside a reported 1 billion euro ($1.2 billion) hit in tariff prices.
“Amid a dynamic market atmosphere, our monetary outcomes remained inside our steerage, because of our sharp give attention to effectivity, pace, and adaptability,” Ola Källenius, chairman of the board of administration at Mercedes-Benz Group, stated in a press release.
Mercedes-Benz Group stated it deliberate additional value cuts in 2026 in addition to a flurry of product launches, in search of to hit an 8% to 10% revenue margin at its auto division.
Shares of the Munich-listed firm fell 5.3% throughout morning offers.
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