‘Bar Rescue’ host Jon Taffer argues Cracker Barrel management ought to be ‘disempowered’ after rebrand catastrophe on ‘Varney & Co.’
Quick-food chain Lengthy John Silver’s has unveiled a redesigned brand that replaces its signature fish design with a rooster as half of a bigger effort to showcase its versatility and “spark dialog.”
The refreshed branding, launched Oct. 3 throughout digital platforms, additionally contains a new tagline of “CHICKEN + SEAFOOD,” in accordance with a information launch from the corporate.
“Company have been telling us for years that our rooster is a best-kept secret,” Christopher Caudill, senior vice chairman of selling and innovation at Lengthy John Silver’s, mentioned in an announcement. “Our hand-battered rooster strips — often known as Hen Planks — are each bit as crave-worthy as our legendary fish. It is time we let that secret out.”
POTATO CHIP BRAND UNVEILS BIGGEST REDESIGN IN NEARLY 100-YEAR HISTORY
The redesign follows “profitable product testing” on the chain’s flagship restaurant in Louisville, Kentucky, that provided rooster in a spread of latest varieties, as famous within the information launch.
Quick-food chain Lengthy John Silver’s has unveiled a redesigned brand that replaces its signature fish design with a rooster as half of a bigger effort to showcase its versatility and “spark dialog.” (Lengthy John Silver’s)
Hen can also be taking middle stage within the chain’s $6 Basket lineup, which incorporates Hen Planks, hand-battered fish, batter-dipped shrimp and grilled shrimp, in accordance with Lengthy John Silver’s.
DOMINO’S REBRANDS FOR FIRST TIME IN OVER A DECADE
Nonetheless, the fast-food chain insists that seafood stays central to its identification, with fan favorites like wild-caught Alaska fish, crab truffles, surf clams and grilled salmon remaining on the menu.
A Lengthy John Silver’s is pictured right here. The refreshed branding, launched on Oct. 3 throughout digital platforms, additionally contains a new tagline: “CHICKEN + SEAFOOD.” (Lengthy John Silver’s)
“This model was constructed on making the coastal expertise accessible to everybody, so seafood will all the time be a part of our DNA,” Caudill mentioned in an announcement. “However rooster can also be a part of our heritage — and a giant a part of our future — so it deserves its rightful place on our brand, our menu and our visitors’ tables.”
CRACKER BARREL DUMPS CONSULTING FIRM PROPHET AFTER MAJOR REBRAND BACKLASH FROM CUSTOMERS
The replace comes amid a wave of high-profile rebrands throughout the meals business.
PepsiCo’s Lay’s not too long ago introduced the “largest model redesign” in its almost 100-year historical past, and Domino’s Pizza is present process its first rebrand in additional than a decade.
A Cracker Barrel restaurant in Sterling, Va., Aug. 26, 2025. (Al Drago/Bloomberg through Getty Photographs / Getty Photographs)
Cracker Barrel remains to be recovering from backlash over its failed modernization try. The transfer triggered intense backlash, a steep drop in inventory worth and an eventual reversal.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Lengthy John Silver’s didn’t instantly reply to FOX Enterprise’ request for remark.
