A view of Levi’s Stadium forward of the Tremendous Bowl LX sport between the New England Patriots and the Seattle Seahawks in Santa Clara, California, U.S., February 3, 2026.
Carlos Barria | Reuters
Tremendous Bowl 60 is underway, with the Seattle Seahawks and New England Patriots vying for the Lombardi Trophy on Sunday from Levi’s Stadium in Santa Clara, California — house of the NFL’s 49ers.
This 12 months the sport is broadcast on NBC and simulcast on streaming service Peacock, with the usually profitable slate of commercials. NBC bought out of advert stock for the sport at a median of $8 million per 30-second spot, CNBC beforehand reported. As many as 10 advert slots bought for greater than $10 million every.
Viewers of the Peacock feed can see some streaming-specific commercials, too, as that subset of advert slots positive aspects traction — significantly amongst smaller manufacturers.
Additionally gaining traction this 12 months: prediction markets.
Prediction platforms like Kalshi and Polymarket have skyrocketed in recognition in latest months, providing customers the choice to commerce on the outcomes of occasions in politics, popular culture, information and sports activities.
Main as much as Sunday’s championship sport, Kalshi was internet hosting trades for predictions on which manufacturers would promote throughout the sport; what songs this 12 months’s halftime performer — Grammy-winning Puerto Rican rapper-singer Dangerous Bunny — would carry out; and whether or not Seattle or New England would put up extra dashing yards.
CNBC is monitoring all the highest adverts and largest information from Tremendous Bowl 60.
Disclosure: CNBC and Kalshi have a business relationship that features buyer acquisition and a minority funding.
