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Reading: February shopper confidence improves on labor market expectations
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Business

February shopper confidence improves on labor market expectations

Editor
Last updated: February 25, 2026 12:24 pm
Editor
Published: February 25, 2026
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February shopper confidence improves on labor market expectations


Piper Sandler Chief World Economist Nancy Lazar analyzes surging shopper confidence, the job market and extra on ‘Making Cash.’

Shopper confidence ticked larger in February as American households’ expectations for the labor market improved.

The Convention Board’s shopper confidence index rose 2.2 factors to 91.2 in February from an upwardly revised 89 in January. The January information was initially reported as 84.5, the bottom stage since Could 2014.

Economists polled by LSEG estimated the February studying for the index would are available in at 87.

FED’S FAVORED INFLATION GAUGE SHOWED CONSUMER PRICE GROWTH REMAINED ELEVATED IN DECEMBER

“Confidence ticked up in February after falling in January, as customers’ pessimistic expectations for the long run eased considerably,” stated Dana M. Peterson, chief economist at The Convention Board. 

“4 of 5 elements of the Index firmed. Nonetheless, the measure remained effectively under the four-year peak achieved in November 2024,” Peterson added.

The Convention Board discovered that shopper confidence rose in February from the prior month, although it stays effectively under a 2024 peak. (Gabby Jones/Getty Photographs)

The Convention Board’s current state of affairs index declined general, with views of present enterprise circumstances dipping to 0.7%. 

Perceptions of employment circumstances improved barely, with the labor market differential, the share of customers saying jobs are “plentiful” minus the share saying they’re “exhausting to get,” rising by 0.6 share factors to 7.4%.

All three elements of the Convention Board’s expectations index elevated barely, with expectations for enterprise and labor market circumstances six months from now much less unfavorable than they have been beforehand, whereas expectations for incomes have been extra constructive.

US ECONOMY GREW SLOWER THAN EXPECTED IN FOURTH QUARTER

A U.S. flag flies with the Capitol in the background

Shopper confidence rose amongst Republicans and Independents, whereas it continued to say no for Democrats. (J. David Ake/Getty Photographs)

Youthful customers have been essentially the most optimistic amongst age teams, with their confidence ticking upward on a six-month shifting common foundation in February amongst these underneath the age of 35. Confidence edged decrease amongst these age 35 and older.

Whereas shopper confidence rose amongst Era Z respondents, consistent with the findings amongst these underneath 35, it declined throughout older generations included within the report.

Shopper confidence primarily based on political affiliation rose amongst Republican and Impartial voters in February after a decline in January, whereas Democrats have been much less optimistic than a month in the past.

US ECONOMY ADDED 130K JOBS IN JANUARY, DELAYED REPORT SHOWS

Job seekers wait in line at career fair

The report confirmed customers have been extra assured concerning the labor market in February’s preliminary information. (Joe Raedle/Getty Photographs)

“Shoppers’ write-in responses on elements affecting the economic system continued to skew towards pessimism,” Peterson stated. “Feedback about costs, inflation and the price of items remained on the high of shopper’s minds.

“Mentions of commerce and politics additionally elevated in February. Labor market mentions eased a bit in February, whereas observations about immigration eased considerably.”

Shoppers’ views of their household’s present monetary state of affairs declined after surging unexpectedly in January within the ultimate information, although expectations about their household’s future monetary state of affairs continued to be much less optimistic.

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Plans to buy big-ticket gadgets within the subsequent six months rose in February, with the share of respondents who replied “sure” and “possibly” rising and the share of these saying “no” declining. Used automobiles, furnishings, TVs and smartphones have been the preferred gadgets inside their classes for future purchases.

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