ETHZilla shares climbed 13% on Wednesday after the corporate modified its identify to Discussion board as a part of plans to ditch its crypto treasury technique and grow to be a tokenization firm.
The corporate stated on Wednesday that it has up to date its company identify and model to Discussion board Markets and can do enterprise as Discussion board. ETHZilla may even change its ticker image to “FRMM” as of market open on Monday, pending Nasdaq approval.
The corporate stated the rebrand is the following step in its transition right into a platform “connecting conventional capital markets with blockchain-based monetary infrastructure.”
“Discussion board embodies our perception that the following era of monetary markets will probably be constructed round institutional-grade, on-chain merchandise backed by actual belongings, ruled by transparency, and delivered by way of regulated infrastructure,” stated the corporate chair and CEO, McAndrew Rudisill.
ETHZilla shares climb 13% on rebrand
Shares in ETHZilla (ETHZ) ended buying and selling on Wednesday up greater than 13% to $3.91 and have traded flat after hours, recovering from a slight dip.
Its inventory is down over 20% up to now this yr as a large crypto market rout has hit shares tied to digital belongings.
ETHZilla was a biotech firm known as 180 Life Sciences that adopted the ETHZilla model and began shopping for and holding Ether (ETH) in July 2025 amid peak hype round crypto treasury corporations.
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Its crypto treasury pivot despatched its shares hovering to a multi-year excessive of $107 by August, as ETH climbed to only below $4,950 across the similar time, however a crypto market rout has since decimated its share value, together with these of its crypto-buying rivals.
As Wall Road largely moved on from crypto treasuries and started to again tokenization corporations, Rudisill introduced in December that ETHZilla would pivot to bringing “real-world belongings (RWA) on-chain by way of tokenization.”
The corporate has bought two business jet engines leased to what it stated is a “main US air service,” and started providing a token tied to the engines earlier this month known as Eurus Aero Token I.
ETHZilla presently holds 69,802 ETH price $143.7 million on the cryptocurrency’s present value of $2,060, making it the seventh-largest company holder of the asset, per CoinGecko.
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