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Reading: Dubai RTA launches upgraded nol Pay app as digital card gross sales surge 460% and downloads hit 1.5m
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Business

Dubai RTA launches upgraded nol Pay app as digital card gross sales surge 460% and downloads hit 1.5m

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Last updated: November 18, 2025 4:28 am
Editor
Published: November 18, 2025
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Dubai RTA launches upgraded nol Pay app as digital card gross sales surge 460% and downloads hit 1.5m


Contents
  • RTA upgrades nol app in Dubai
  • Digital adoption

The Dubai Roads and Transport Authority (RTA) has launched a serious improve to its nol Pay app, strengthening its function as a core digital fee platform for the emirate’s public transport community.

The revamped app arrives at a time of fast uptake, with digital nol card gross sales rising greater than 460 per cent and downloads exceeding 1.5m year-on-year.

RTA stated the improve introduces a redesigned interface, smoother efficiency and a set of latest options aimed toward enhancing comfort, pace and total usability for all segments of Dubai’s public transport riders.

RTA upgrades nol app in Dubai

The rollout marks the primary part of RTA’s initiative to improve the nol system utilizing Account Based mostly Ticketing (ABT) applied sciences.

Based on RTA, the mission helps the Dubai Authorities’s Providers 360 coverage, which goals to simplify procedures, remove pointless necessities and scale back transaction occasions.

It additionally reinforces the Authorities’s Zero Forms Programme by integrating providers right into a unified, seamless digital ecosystem.

The upgraded app introduces a number of new capabilities designed to present customers larger flexibility and management, together with:

  • Managing relations’ nol playing cards, together with submitting functions for kids, linking or deactivating playing cards and topping up balances
  • Scheduling computerized top-ups for household playing cards with pre-set intervals and user-defined quantities
  • Receiving proactive notifications to high up low balances, renew expiring playing cards or lengthen journey passes earlier than expiry
  • On the spot nol card top-ups and real-time steadiness enquiries
  • On the spot buy of journey passes
  • Further in-app providers, together with cell phone steadiness top-ups

RTA stated the upgrades are aimed toward enhancing ease of use, effectivity and total performance whereas aligning the app visually with the broader RTA digital ecosystem.

Digital adoption

The nol Pay app helps absolutely digitised nol playing cards on Samsung and Huawei gadgets, permitting customers to make funds throughout Dubai’s public transport modes and shops with a easy faucet—without having to open the app.

By the top of 2024, greater than 33,000 digital playing cards had been offered, marking a rise of over 460 per cent in comparison with the earlier yr.

The app additionally recorded 1.5m downloads, up greater than 150 per cent year-on-year.

RTA stated these figures mirror robust and rising demand for good, mobile-first transport fee choices throughout Dubai’s inhabitants.

The upgraded nol Pay app varieties a part of RTA’s broader technique to modernise mobility providers utilizing superior digital applied sciences.

The authority stated the enhancements would assist Dubai’s long-term objective of delivering quicker, extra built-in and extra versatile public transport providers, contributing to each buyer satisfaction and the broader digital transformation of the emirate.

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Reading: Dubai RTA launches upgraded nol Pay app as digital card gross sales surge 460% and downloads hit 1.5m
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