BrewDog has appointed advisers to work on a sale course of for the UK brewer.
The Punk IPA brewer has employed AlixPartners to gauge curiosity from potential suitors.
In line with Sky Information, which first reported on the transfer, a brief deadline has been set for events to place ahead indicative presents.
The Grocer has reported a sale is more likely to be carried out by an administrator.
BrewDog was based in 2007 by James Watt and Martin Dickie. Watt stepped down as CEO in 2024 and Dickie left the enterprise final 12 months. Each males are nonetheless shareholders. US private-equity agency TSG Shopper Companions owns 21% of the brewer after investing BrewDog in 2017.
Final month, UK hospitality enterprise information title Propel stated Watt was mulling a transfer to purchase again management of the enterprise.
Approached by Simply Drinks, BrewDog despatched a press release through which a spokesperson stated: “As with many companies working in a difficult financial local weather and dealing with sustained macro headwinds, we commonly evaluate our choices with a concentrate on the long-term power and sustainability of the corporate.
“Following a 12 months of decisive motion in 2025, which noticed a concentrate on prices and working efficiencies, we’ve got appointed AlixPartners to help a structured and aggressive course of to guage the subsequent part of funding for the enterprise. It is a deliberate and disciplined step with a concentrate on strengthening the long-term way forward for the BrewDog model and its operations.”
The spokesperson stated “no ultimate selections have been made” and added: “Our breweries, bars and venues proceed to function as regular. We won’t touch upon any additional hypothesis.”
Simply Drinks has contacted AlixPartners for remark.
BrewDog introduced final month it might shut its spirits unit BrewDog Distilling Co. this 12 months.
The corporate, which arrange its spirits arm in 2016, is to finish manufacturing of manufacturers together with Lonewolf gin, Abstrakt vodka and Duo rum. The manufacturing of RTD model Wonderland Cocktails is because of proceed.
In October, BrewDog reduce an undisclosed variety of jobs throughout its enterprise, pointing to “a troublesome and fast-changing market”.
In 2024, the Hazy Jane brewer generated a lack of £34.1m ($46.6m) in comparison with £62.7m the 12 months prior.
The group ran up an working lack of £19.6m, towards one in every of £45.6m in 2023.
Web income was £280.2m, versus £280.9m the 12 months earlier than.
In line with the accounts, lodged with Corporations Home, the UK enterprise register, BrewDog generated simply in need of £254m of its web income within the UK throughout 2024.
“BrewDog sale on playing cards as UK brewer calls in advisers” was initially created and revealed by Simply Drinks, a GlobalData owned model.
