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Reading: Belgian watchdog opens probe into Google’s on-line advert value practices
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Business

Belgian watchdog opens probe into Google’s on-line advert value practices

Editor
Last updated: February 27, 2026 2:35 pm
Editor
Published: February 27, 2026
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Belgian watchdog opens probe into Google’s on-line advert value practices


Feb 27 (Reuters) – Belgium’s competitors watchdog mentioned on Friday it had opened ‌an investigation into the sale ‌of on-line adverts by Google.

* The competitors authorities ​mentioned they’d “seriousindications” that Google’s mannequin for promoting on-line adverts was inbreach of antitrust guidelines, as the corporate appeared ‌to be ⁠abusingits market energy. * The investigation is in a preliminary part ⁠and theoutcome is unclear, they mentioned. * Google is already the topic of a number of ​European Unionantitrust ​investigations and ​has been fined ‌billions of euros inEurope for antitrust violations in recent times. * Earlier this month, in a letter to advertisers, Googlesaid it additionally risked one other antitrust investigation by ‌theEuropean Fee over ​considerations it might be ​unfairly drivingonline ​promoting costs larger. * Google, which ‌dominates the multibillion-dollar onlineadvertising ​market, mentioned ​on the time that Google Search adverts helpsmall companies to compete with ​the ‌largest manufacturers and preserve theweb free ​for everybody.

(Reporting by Bart Meijer. Modifying ​by Mark Potter)

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