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Reading: Bear of the Day: Harley-Davidson (HOG)
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Market

Bear of the Day: Harley-Davidson (HOG)

Editor
Last updated: April 14, 2026 9:13 am
Editor
Published: April 14, 2026
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Bear of the Day: Harley-Davidson (HOG)


The tariff tantrum the inventory market has despatched many sectors reeling. These actions, meant to face up for the American shopper, have led to a ton of draw back volatility. Ultimately although, it’s alleged to be for the higher, with American firms benefiting.

Properly, Harley-Davidson (HOG) is about as American because it will get. With its iconic rumble and chrome-laden legacy, it’s the form of inventory retail buyers like to root for. However simply because a model tugs on our nostalgia strings doesn’t imply it is an excellent place to park your cash, particularly when the basics begin to crack. And proper now, HOG is using by way of some severe headwinds, which is why I’m naming it my Bear of the Day.

Let’s begin with the demand image. The motorbike business is going through a demographic cliff, with its core viewers getting old out and youthful shoppers far much less considering costly hogs. Harley’s LiveWire EV challenge, whereas formidable, hasn’t generated the excitement or income to offset the decline in conventional bike gross sales. The final earnings report mirrored this softness, with income lacking expectations and worldwide gross sales dragging even tougher. Add in tightening shopper credit score and macro uncertainty, and it’s no marvel analysts are slashing estimates.


Picture Supply: Zacks Funding Analysis

Which brings us to the Zacks Rank. Harley-Davidson at present sits at a Zacks Rank #5 (Sturdy Promote), and that’s not accidentally. Over the previous 60 days, we’ve seen a number of downward revisions to EPS estimates for each this quarter and the complete yr. That’s a bearish sign we are able to’t ignore. Analysts now count on adverse earnings progress for the complete yr, a stark reversal from earlier optimism fueled by pandemic-era demand spikes. Present yr Zacks Consensus Estimates are down from $4.20 to $3.24, a contraction of 5.81% on a gross sales contraction of 1.99%.

The Automotive – Home business sits within the Bottom18% of our Zacks Business Rank. There are a few names inside this business that are within the good graces of our Zacks Rank. These embody Xos (XOS) and Zapp Electrical Automobiles (ZAPP).

 

5 Shares Set to Double

Every was handpicked by a Zacks skilled because the #1 favourite inventory to achieve +100% or extra in 2024. Whereas not all picks might be winners, earlier suggestions have soared +143.0%, +175.9%, +498.3% and +673.0%.

A lot of the shares on this report are flying underneath Wall Avenue radar, which offers an excellent alternative to get in on the bottom ground.

Right now, See These 5 Potential Residence Runs >>

Need the newest suggestions from Zacks Funding Analysis? Right now, you possibly can obtain 7 Finest Shares for the Subsequent 30 Days. Click on to get this free report

Harley-Davidson, Inc. (HOG) : Free Inventory Evaluation Report

Xos, Inc. (XOS) : Free Inventory Evaluation Report

Zapp Electrical Automobiles Group Restricted (ZAPP) : Free Inventory Evaluation Report

This text initially revealed on Zacks Funding Analysis (zacks.com).

Zacks Funding Analysis

The views and opinions expressed herein are the views and opinions of the writer and don’t essentially mirror these of Nasdaq, Inc.

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