Sarah Wolf, the advertising and marketing lead behind Coinbase’s Base Layer 2 community, is departing after almost 5 years on the trade to go startup advertising and marketing at AI lab Anthropic.
The transfer pulls one among crypto’s most influential model builders towards the quickly increasing AI ecosystem forming round Anthropic’s Claude fashions.
Wolf confirmed the transition by means of a detailed publish on X, thanking Base creator Jesse Pollak and outlining a brand new deal with founders and early-stage groups now constructing with Anthropic’s fashions.
Her bounce comes amid Anthropic’s aggressive business surge and the crypto trade’s rising curiosity in its Mythos AI system.
My time at @coinbase is coming to an finish after almost 5 years.
These previous couple of years have been an thrilling chapter of my life and profession. I’ve had the privilege of working with a few of the smartest and most gifted individuals I’ve ever met – not solely at Coinbase, however throughout the… pic.twitter.com/4CFfnS8H6a
— Sarah Wolf (@sarahzorah) April 16, 2026
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Inside Wolf’s Base Legacy From Pizza Meetup to International Ecosystem
Wolf joined Coinbase as its first builder marketer and helped launch Base alongside Jesse Pollak in 2023.
What started as a small pizza meetup has scaled right into a thriving builder neighborhood spanning 52 nations and has emerged as one of many main blockchain ecosystems available in the market at this time.
Beneath her watch, Base partnered with Adidas and Coca-Cola, produced a number of Onchain Summers, and pioneered Coinbase’s first livestream showcase by means of A New Day One.
Her workforce additionally carried USDC funds into Shopify for tens of millions of customers and scaled BaseCamp from a “scrappy forest” gathering right into a full builder summit.
“This expertise confirmed me that small groups can certainly change the course of an organization and typically a complete trade,” Wolf wrote, crediting Pollak for the belief positioned in her by means of Base’s buildout.
She stated the advertising and marketing workforce she employed would proceed driving the community’s artistic technique and builder outreach after her exit.
Learn Extra: High Base Cash to Purchase in 2026
Anthropic Transfer Lands Amid Claude Growth and Mythos AI Frenzy
Wolf’s subsequent chapter locations her inside Anthropic throughout one among its most intense operational stretches.
“I’m particularly excited to help the startup ecosystem forming round Claude,” she wrote, including that the time between having an thought and delivery a product has by no means been shorter for a brand new technology of builders.
Her arrival follows Anthropic’s annual recurring income surging from $9 billion initially of 2026 to $30 billion, alongside a San Francisco federal courtroom blocking the Pentagon’s provide chain threat designation in opposition to the agency.
The corporate has additionally come below elevated consideration from regulators and monetary establishments over its newest AI mannequin, reflecting broader Wall Avenue Anthropic AI scrutiny considerations round superior AI techniques and their fast adoption.
Crypto giants Coinbase and Binance are individually pursuing entry to Mythos by means of Anthropic Anthropic Mythos AI entry by means of Anthropic’s Undertaking Glasswing protection initiative, which enlists Amazon, Apple, Google, and NVIDIA to strengthen core software program globally.
Wolf invited founders and builders working with Claude to contact her straight, retaining her DMs extensive open to new collaborations and partnerships.
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