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Reading: Berta de Pablos-Barbier to Step Up as Pandora CEO Forward of Schedule
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Business

Berta de Pablos-Barbier to Step Up as Pandora CEO Forward of Schedule

Editor
Last updated: December 15, 2025 9:04 am
Editor
Published: December 15, 2025
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Berta de Pablos-Barbier to Step Up as Pandora CEO Forward of Schedule


PARIS — Pandora mentioned Monday that Berta de Pablos-Barbier will take up the position of chief govt officer on Jan. 1.

At present the chief advertising officer of the Danish jewellery large, she was slated to take over from incumbent president and CEO Alexander Lacik on the 2026 annual common assembly on March 11.

Extra from WWD

Lacik will stay with Pandora as particular advisor to the board and govt management workforce till the AGM.

Jennie Farmer, who joined Pandora in January and is at present senior vice chairman model expertise and channels, will succeed de Pablos-Barbier as CMO of the Copenhagen-based jeweler.

The management transition, which was introduced in September, “concludes forward of [the] preliminary schedule,” the corporate mentioned.

“The handover from Alexander to Berta has been exceptionally clean. With Jennie Farmer stepping in as CMO, we’re happy to have the ability to conduct the management transition quicker than deliberate,” Peter Ruzicka, chair of Pandora, mentioned in an announcement. “We sit up for the subsequent period of progress underneath Berta’s management.”

Farmer was most not too long ago chief advertising officer at furnishings retailer Oka and chief industrial officer at U.Ok.-based workspace developer The Workplace Group. Previous to that, she held a number of administration positions at LVMH Estates & Wines; De Beers Jewellers, now De Beers London, and its Forevermark sibling.

De Pablos-Barbier mentioned her “instant focus might be to navigate the present market turbulence whereas gearing as much as leverage our untapped alternatives as a full jewelry model and drive long-term progress” to construct “a much bigger Pandora.”

Lacik, who took on the president and CEO position at Pandora in April 2019, is credited with main its profitable turnaround and launching its Phoenix technique to remodel it right into a full jewellery model, extending past its core allure enterprise and reinforcing its sustainability technique.

In September, the Swedish native, who’s 60, advised WWD he has no plans for one more main govt position.

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