Saudi companies are main regional AI adoption, with 81 per cent of enterprises already implementing synthetic intelligence options tailor-made to their industries, in keeping with a brand new survey by YouGov for SAP.
The findings had been introduced on the SAP NOW AI Tour Riyadh, which befell on 3 November 2025, and introduced collectively enterprise leaders, policymakers, and know-how consultants to debate how AI is driving the Kingdom’s financial and digital transformation.
The survey revealed that the majority Saudi enterprises (96 per cent) plan to spend money on information high quality and consolidation over the subsequent 12 months, highlighting the rising deal with constructing sturdy information foundations to help scalable AI options.
Corporations are prioritising buyer satisfaction (52 per cent) and income progress (47 per cent) as the important thing success measures for his or her AI initiatives, adopted intently by price discount (48 per cent) and higher decision-making (47 per cent). Greater than half (51 per cent) of respondents anticipate measurable returns on their AI investments inside two years.
“Saudi enterprises are shifting past experimentation and into measurable, scalable AI outcomes,” stated Dr. Fahd Nawwab, Vice President, SAP Saudi Arabia.
“Our clients aren’t solely adopting AI however integrating it deeply throughout mission-critical features, from manufacturing to monetary administration, to drive effectivity and innovation. This displays the Kingdom’s clear technique to place know-how as a core pillar of Imaginative and prescient 2030 and a catalyst for long-term competitiveness.”
The occasion additionally showcased SAP’s newest AI improvements, together with agentic AI, which allows autonomous decision-making, and the SAP Enterprise Knowledge Cloud, developed with Databricks, which helps organisations unlock insights from structured and unstructured information.
Mohammed Alromaizan, Vice President of SAP Saudi Arabia, stated: “Saudi Arabia’s AI ambitions are grounded in belief, safety, and nationwide impression. Our Enterprise AI strategy focuses on reliability, relevance, and accountability to make sure know-how serves each enterprise wants and Imaginative and prescient 2030 targets.”
Buyer case research introduced on the occasion included Almosafer, which is utilizing AI to boost journey experiences, and Purple Sea World, the place AI-powered instruments are reworking worker engagement.
Sultan Moraished, Group Head of Know-how and Company Excellence at Purple Sea World, stated: “From simplifying expertise administration to delivering intuitive help via pure conversations, SAP’s AI-powered capabilities assist us entice, retain, and empower expertise, which is a necessary consider supporting our long-term sustainability targets.”
SAP stated the findings verify Saudi Arabia’s management in AI adoption throughout the Center East, underlining its rising position as a hub for digital innovation and superior know-how deployment.
