World Liberty Monetary, a decentralized finance venture linked to the household of US President Donald Trump, has entered the cryptocurrency lending market, highlighting renewed curiosity in onchain credit score as regulatory readability improves.
The brand new product, referred to as World Liberty Markets, launched on Monday and permits customers to borrow and lend digital property, based on a Bloomberg report. The platform is constructed round USD1, World Liberty’s US greenback–backed stablecoin, alongside its governance token, WLFI.
Customers can put up collateral, together with Ether (ETH), a tokenized model of Bitcoin (BTC) and main stablecoins resembling USD Coin (USDC) and Tether (USDT). The platform is designed to assist each lending and borrowing exercise inside a single onchain market.
World Liberty co-founder Zak Folkman informed Bloomberg that extra collateral varieties shall be added over time, doubtlessly together with tokenized real-world property (RWAs). He additionally mentioned the corporate is exploring partnerships with prediction markets, cryptocurrency exchanges and actual property platforms.
The lending rollout follows World Liberty’s latest utility for a nationwide belief financial institution constitution with the US Workplace of the Comptroller of the Foreign money. The corporate has mentioned the constitution would assist broader adoption of USD1, which is already getting used for cross-border funds and treasury operations.
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Renewed demand for crypto borrowing and lending
As digital property transfer additional into the monetary mainstream, demand for crypto-based borrowing and lending is choosing up once more, as buyers search new methods to unlock liquidity with out promoting their holdings.
This renewed curiosity is rising alongside clearer regulatory frameworks and a extra mature business infrastructure. Importantly, lots of the most damaging failures from earlier market cycles, together with the collapse of BlockFi and Celsius, stemmed from centralized enterprise fashions, opaque danger administration and extreme leverage, fairly than from blockchain infrastructure itself.
Market individuals argue that improved transparency, onchain danger controls and regulatory oversight might assist forestall related breakdowns.

Crypto lending is now re-emerging in a number of varieties. Digital asset lending agency Nexo, for instance, affords zero-interest borrowing merchandise that enable Bitcoin and Ether holders to take out loans in opposition to their property, reflecting continued demand for collateralized credit score.
Exercise can be rising inside decentralized finance. Babylon not too long ago obtained $15 million from a16z Crypto to increase its Bitcoin-native lending infrastructure. The funding underscores rising investor curiosity in constructing lending markets that function straight on blockchain networks fairly than by centralized intermediaries.
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