Tourism to Syria rose sharply in 2025, with arrivals of Arab and overseas guests growing 80 per cent year-on-year, because the nation recorded a rebound in journey following what the federal government described as improved stability.
Arab and overseas arrivals reached 867,743 between January and November 2025, up from 483,029 a 12 months earlier, in keeping with knowledge launched on Wednesday by Syria’s Ministry of Tourism. Whole customer numbers, together with Syrians, rose 18 per cent to three.56 million, with authorities anticipating the determine to succeed in 4 million by year-end.
Mazen Al Salhani, Syria’s tourism minister, mentioned the rise mirrored “a strategic restoration extending past the financial area”, pointing to renewed curiosity from each regional and worldwide travellers.
European guests drive overseas rebound
Overseas customer numbers rose 79 per cent to 376,726, led by a pointy improve from Europe and neighbouring international locations, ministry knowledge confirmed.
Arrivals from Turkey elevated greater than tenfold, whereas guests from Germany rose 174 per cent, the UK 155 per cent and Norway 151 per cent.
The ministry mentioned the return of travellers from Western and Northern Europe marked a shift from predominantly regional flows to broader worldwide demand, supporting renewed curiosity in hospitality, aviation and heritage tourism.
Arab arrivals rise throughout area
Arab customer numbers climbed 80 per cent to 491,028, with the biggest will increase recorded from Jordan, Egypt and Gulf international locations, in keeping with the Directorate of Immigration and Passports.
Officers mentioned the rise coincided with a decline in non-touristic, border-related entries, indicating a shift in direction of leisure and purpose-driven journey.
Home tourism and seasonality
Home tourism additionally strengthened throughout 2025, supported by larger public confidence, expanded hospitality amenities and the revival of cultural and heritage programmes, the ministry mentioned.
Tourism exercise grew to become extra evenly unfold throughout the 12 months. Month-to-month arrivals averaged round 54,000 Arab and overseas guests within the first quarter, rising 40 per cent between April and June. August remained the height month, accounting for 14 per cent of whole arrivals, whereas October recorded a 15 per cent improve over September.
Revenues and funding plans
Revenues from worldwide lodges owned by the Ministry of Tourism rose 170 per cent by the tip of October, in keeping with official figures.
Below new funding partnerships, not less than 70 per cent of the workforce should be domestically employed, with precedence given to graduates of tourism and hospitality establishments affiliated with the ministry.
The federal government has adopted a 2026-2030 tourism technique geared toward attracting native and overseas funding whereas balancing financial, social and environmental objectives. Medical tourism is projected to generate as much as $500 million yearly by 2030 and create greater than 20,000 jobs, the ministry mentioned.
Authorities estimate that 1,468 tourism institutions throughout Syria require redevelopment or reactivation, representing a pipeline for future funding.
Syria has additionally resumed participation in worldwide tourism boards, together with the UN Tourism Basic Meeting and regional business occasions, because it seeks to re-establish its place within the world tourism system.
