Starbird founder Aaron Noveshen informed FOX Enterprise the chain is redefining quick meals with higher-quality substances.
A California-based rooster chain says salads have overtaken fried menu staples as its top-selling class as the corporate prepares for a multistate enlargement.
Starbird, a “premium quick meals” chain with about 20 brick-and-mortar places throughout California and Colorado, has seen its entrée-sized salads turn into its top-selling class, founder Aaron Noveshen informed FOX Enterprise.
“We do serve wings and tenders and sandwiches and all of the extra conventional [quick service restaurant] or quick informal fashion of rooster merchandise,” Noveshen mentioned. “However it’s actually the premium substances [and] the healthful indulgence that you may have at Starbird that basically differentiates us.”
Starbird’s salad lineup contains the Elote Chop Salad, Avo Cabo Crunch, Tokyo Sesame Crunch, Thai Rooster and Rooster Chop, in keeping with the chain’s web site.
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Aaron Noveshen, a fine-dining chef, based Starbird in 2016. (Starbird)
Based in 2016 by Noveshen, a fine-dining chef, Starbird was constructed on the concept American quick meals may very well be elevated with higher-quality substances and a extra trendy visitor expertise.
The chain makes use of recent rooster that’s hand-breaded and cooked in rice bran oil in small batches — a course of Noveshen says leads to a lighter, brisker product.
“The product’s extremely recent, extremely mild and scrumptious,” he mentioned.
Past its meals, Starbird has leaned closely into know-how.
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Starbird salads and rooster sandwiches are pictured alongside the outside of one of many chain’s brick-and-mortar places. (Starbird)
Nearly all of orders are positioned digitally, whether or not by way of the corporate’s cellular app, on-line ordering platform or in-store kiosks, in keeping with Noveshen.
Along with its conventional “streetside” eating places, the corporate operates in a number of nontraditional venues.
Starbird has places inside Levi’s Stadium, in addition to at San Francisco Worldwide Airport and California Memorial Stadium, the place the College of California, Berkeley soccer staff performs.
With the Tremendous Bowl hosted at Levi’s Stadium this yr, the Bay Space noticed an inflow of tourists and occasions main as much as the sport.
“As a result of Starbird is a identified entity, folks might fly in to have Starbird proper on the airport, they may come to the stadium and have Starbird,” Noveshen mentioned. “… It was considered one of our largest weeks in firm historical past.”
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Noveshen plans to increase Starbird into 5 new states over the following yr. (Starbird)
As Starbird celebrates its 10-year anniversary this yr, the chain plans to increase into 5 new states over the following yr, together with Washington state, in keeping with Noveshen.
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“That’s how we take into consideration issues at Starbird,” Noveshen mentioned. “Create slightly positivity, put a smile on folks’s faces and share some deliciousness.”
