Snoop Dogg’s NFT Drop on Telegram Sells Out in 30 Minutes, Raises $12 Million

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Snoop Dogg’s newest foray into Web3 has made headlines after the rapper launched a non-fungible token (NFT) assortment through Telegram, producing $12 million in income inside half-hour. 

The drop, consisting of roughly 996,000 animated NFTs often called “Telegram Items,” was powered by the TON blockchain – initially developed in 2017 and now backed by Telegram – and offered out shortly after launch on July 10.

The gathering included quite a lot of digital objects impressed by Snoop Dogg’s private type and cultural symbols, together with classic vehicles, digital canine, and marijuana-related objects. The tokens are designed to be displayed on Telegram profiles or exchanged for the app’s in-platform foreign money, Stars.

The drop coincided with the discharge of a new single titled Items, accompanied by a music video showcasing the complete NFT set. 

Telegram founder Pavel Durov confirmed the $12 million determine in a put up on X, including that blockchain minting and the secondary marketplace for the NFTs will launch in 21 days.

The NFT launch marks a strategic transfer for each Snoop Dogg and Telegram.

The occasion arrives at a time when the NFT market continues to be recovering from a major downturn. NFT gross sales quantity dropped 61% in Q1 2025 in comparison with the identical interval in 2024, and transaction numbers have declined sharply in latest months, in accordance with CryptoSlam knowledge.

Snoop Dogg has been a constant determine within the Web3 house, working underneath the pseudonym “Cozomo de’ Medici” and constructing a multimillion-dollar portfolio of digital artwork.

His involvement with NFTs started in 2021, when he acquired a full set of Bored Ape Yacht Membership (BAYC) NFTs. Shortly after, he partnered with digital artist BossLogic to launch the limited-edition SUPERCUZZ NFT assortment on MakersPlace.

Snoop’s Web3 ventures expanded past digital collectibles. He collaborated with Meals Fighters Universe to assist launch an NFT-themed dessert restaurant in Los Angeles. In 2023, he launched Passport NFTs, a dynamic assortment of interactive tokens that developed with every cease on his tour, granting holders entry to behind-the-scenes content material and unique media.

In 2024, he continued to discover utility-driven NFTs by teaming up with the move-to-earn app StepnGo for an unique NFT sneaker assortment.