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For the primary time ever, the NFL has a condiment companion.
The Kraft Heinz Firm and the NFL introduced a five-year international strategic partnership, uniting one of many world’s largest meals portfolios and the most-watched sports activities league in america to drive fan engagement and meals experiences.
This partnership not solely unlocks premium stadium and sport visibility and built-in co-branding advertising, but additionally limited-edition packaging on Kraft Heinz merchandise and immersive retail activations for the hundreds of thousands of soccer followers all over the world.
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Kraft Heinz Mac & Cheese at a retailer in New York Sept. 2, 2025. (Michael Nagle/Bloomberg / Getty Photos)
Kraft Heinz will supply many meals favorites, together with Heinz, Kraft Velvet, Philadelphia, Kraft Mac & Cheese, Primal Kitchen, Classico and A1, amongst many others, to among the largest moments in soccer over the approaching years.
“We couldn’t be extra excited to kick off this breakthrough partnership with the NFL, as our portfolio of iconic manufacturers are a daily a part of the sport day expertise that brings individuals collectively,” Todd Kaplan, chief advertising officer, North America at Kraft Heinz, mentioned in a press release.
“The brand new partnership will assist us scale, join and amplify our seat on the desk with our followers and prospects. From stronger in-store presence and product innovation to deep and significant engagement with our customers and their favourite groups, we look ahead to working with the NFL to create unforgettable and scrumptious sport day moments for followers all all over the world.”
The NFL Brand is displayed on the sector in the course of the Philadelphia Eagles-Kansas Metropolis Chiefs sport at Caesar’s Superdome. (Getty Photos)
The partnership additionally helps the NFL speed up its continued push to the touch a broader, worldwide viewers. Kraft Heinz will achieve entry to pick abroad video games this upcoming season and past.
In doing so, Kraft Heinz will work with the league to arrange unique fan experiences and sport day celebrations with the meals all of them love.
“Kraft Heinz is an iconic model with merchandise which are fixtures at kitchen tables, tailgates and past,” NFL Senior Vice President of World Partnerships Tracie Rodburg mentioned. “This partnership, together with its deal with international development and flag soccer, is a win for the league and our followers.”
Kraft Heinz grew to become the first-ever condiment companion of the NFL, launching a five-year international deal. (Getty)
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The primary massive NFL occasion Kraft Heinz will activate its partnership is on the 2026 NFL Draft in Pittsburgh, the town the place Heinz was born.
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