Key Takeaways
- IVEY Publishing launched an MBA case research analyzing Polygon’s Web3 progress utilizing Value Per Pockets metrics.
- The research explores how Polygon achieved consumer acquisition prices beneath $1 per pockets utilizing Addressable’s platform.
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IVEY Publishing has launched a groundbreaking MBA case research on Polygon’s cost-effective consumer acquisition technique, emphasizing a Value Per Pockets (CPW) common beneath $1.
Developed in collaboration with Addressable, the research, titled “Polygon Scaling Web3 Progress with Value Per Pockets Effectivity,” analyzes thousands and thousands of on-chain occasions and demonstrates how wallet-level focusing on and attribution have changed conventional advertising metrics like impressions and social engagement.
It particulars how Polygon used Addressable’s expertise to focus on “wallet-ready” customers throughout NFTs, DeFi, gaming, and enterprise partnerships, attaining various ranges of acquisition effectivity.
Based on the findings, NFT campaigns delivered the bottom prices, onboarding over 14 million wallets at $0.2 to $0.5 per pockets. Gaming acquired roughly 500,000 wallets at $12 CPW, whereas enterprise partnerships produced $5 to $10 CPW.
DeFi exhibited the very best acquisition prices, starting from $50 to $100 per pockets, pushed by reward-heavy liquidity packages the place retention charges declined upon termination of incentives.
“This research affords the clearest proof but that blockchain progress will be quantified with the identical self-discipline anticipated in conventional tech and shopper industries,” stated Addressable Co-Founder Asaf Nadler.
Leon Stern, Chief Advertising Officer at Polygon Labs, stated the findings again the workforce’s long-standing place that web3 advertising calls for new fashions slightly than counting on established web2 ways.
“Efficient progress comes from understanding actual consumer conduct on-chain,” stated Stern. “CPW is rising because the gold commonplace for that, and this case research provides MBA college students a framework that lastly matches the truth of blockchain ecosystems.”
“At a time when blockchain corporations face rising scrutiny from traders and regulators alike, this case research brings transparency and tutorial credibility to the query of what actual adoption appears to be like like,” stated Professor Alon. “It provides future executives a benchmark for evaluating blockchain progress methods with the identical rigor as some other expertise sector.”
The case research is now obtainable by IVEY Publishing and is anticipated to be taught at enterprise colleges globally.
