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Netflix vs. Roku: Which Streaming Inventory is the Higher Purchase-the-Dip Goal?

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Last updated: February 19, 2026 12:29 am
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Published: February 19, 2026
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Netflix vs. Roku: Which Streaming Inventory is the Higher Purchase-the-Dip Goal?


Contents
  •  
  • Netflix & Roku Overview Reminder
  • Monitoring Netflix & Roku’s Growth  
  • EPS Progress & Revisions
  • Backside Line  
  • 5 Shares Set to Double

Two interesting buy-the-dip prospects that traders could also be taking discover of are streaming companies leaders Netflix NFLX and Roku ROKU.

Notably, Netflix inventory has fallen 30% to below $80 a share since implementing a 10-1 inventory break up in November to make shares extra reasonably priced to staff concerning its stock-based compensation (SBC) packages.

In the meantime, Roku shares now value greater than Netflix at round $90, however are greater than 20% from a 52-week excessive of $116.


Picture Supply: Zacks Funding Analysis

 

Netflix & Roku Overview Reminder

Netflix and Roku really feel like they stay in the identical universe as a result of each are tied to streaming, however they really play very completely different roles within the ecosystem. Consider Netflix because the content material, and Roku because the infrastructure that helps you entry a lot of content material.

Netflix is a content material creator and subscription streaming service with a moat that comes from unique originals with international scale, whereas Roku is a platform and working system for streaming units and sensible TVs that aggregates hundreds of channels and apps, together with Netflix.

 

Monitoring Netflix & Roku’s Growth  

Having a layered technique revolving round content material, expertise, pricing, and international attain, Netflix’s annual gross sales are projected to exceed $50 billion this yr. Though Netflix’s charming progress has begun to sluggish, a 13% enhance is predicted from gross sales of $45.18 billion in 2025. Plus, Netflix’s prime line is projected to stretch one other 12% in FY27 to $57.22 billion.

One in every of Netflix’s most impactful latest strikes was launching ad-supported subscription plans in a number of international locations. Working in almost 200 international locations, Netflix now has greater than 200 million worldwide subscribers and stays the biggest international streaming service. 

Netflix additionally stays the frontrunner to broaden its streaming companies by buying Warner Bros. Discovery WBD., even with Paramount Skydance PSKY getting a brand new window to make its finest and last provide. 

Zacks Investment Research
Picture Supply: Zacks Funding Analysis

Equally, Roku’s rise has been attributed to a blended technique that features promoting progress and worldwide enlargement, lifting its strategic positioning within the streaming ecosystem. Carving out a novel area of interest as a impartial platform that isn’t tied to a single content material ecosystem, Roku is known as the “Switzerland” of streaming.

Roku’s neutrality makes its platform and television’s engaging to each customers and content material suppliers. To that time, Roku controls about 50% of the streaming working techniques (OS) market. Moreover, Roku’s greatest progress engine is now not {hardware}, with its platform income being propelled by promoting partnerships, together with with Amazon AMZN.

Roku’s annual gross sales are projected to be up 16% in FY26 and are forecasted to extend one other 13% in FY27 to $6.22 billion.

Zacks Investment Research
Picture Supply: Zacks Funding Analysis

 

EPS Progress & Revisions

With Netflix being the bigger, extra mature firm, its annual earnings are anticipated to extend by a good 20% for the foreseeable future.

Netflix’s EPS projections are edging towards $4.00, with it noteworthy that the 10-1 inventory break up lowered its earnings per share however doesn’t influence an organization’s precise web revenue.  

Nonetheless, following Netflix’s inventory break up, FY26 & FY27 EPS revisions are modestly decrease after initially seeing an uptick however falling during the last 30 days. The dip comes as Netflix barely edged This fall EPS expectations in January, however the market seen the quarterly outcomes as considerably underwhelming.   

Zacks Investment Research
Picture Supply: Zacks Funding Analysis

Roku, however, has seen a compelling pattern of optimistic EPS revisions since crushing its This fall EPS expectations by an eye catching 89% final Thursday. Within the final week, Roku’s FY26 and FY27 EPS estimates have skyrocketed 60% and 39%, respectively.

Resurging previous the chance line after going public in 2017, Roku’s EPS is now anticipated at $2.03 in FY26, a 244% spike from $0.59 per share final yr. Even higher, FY27 EPS is now projected to leap one other 58% to $3.20.

Zacks Investment Research
Picture Supply: Zacks Funding Analysis

 

Backside Line  

Lengthy-term traders should still be extra inclined to contemplate Netflix inventory at a really affordable 24X ahead earnings a number of in comparison with Roku’s 43X. That stated, Roku’s compelling pattern of optimistic EPS revisions does assist extra short-term upside.

Roku has additionally grown into what was a a lot loftier valuation, just like what Netflix has achieved lately. In the meanwhile, Roku inventory sports activities a Zacks Rank #1 (Robust Purchase) with Netflix shares touchdown a Zack Rank #3 (Maintain).  

5 Shares Set to Double

Every was handpicked by a Zacks knowledgeable because the #1 favourite inventory to achieve +100% or extra within the coming yr. Whereas not all picks could be winners, earlier suggestions have soared +112%, +171%, +209% and +232%.

Many of the shares on this report are flying below Wall Road radar, which offers an amazing alternative to get in on the bottom ground.

Right this moment, See These 5 Potential Residence Runs >>

Need the newest suggestions from Zacks Funding Analysis? Right this moment, you possibly can obtain 7 Finest Shares for the Subsequent 30 Days. Click on to get this free report

Netflix, Inc. (NFLX) : Free Inventory Evaluation Report

Roku, Inc. (ROKU) : Free Inventory Evaluation Report

Amazon.com, Inc. (AMZN) : Free Inventory Evaluation Report

Warner Bros. Discovery, Inc. (WBD) : Free Inventory Evaluation Report

Paramount Skydance Company (PSKY) : Free Inventory Evaluation Report

This text initially revealed on Zacks Funding Analysis (zacks.com).

Zacks Funding Analysis

The views and opinions expressed herein are the views and opinions of the writer and don’t essentially replicate these of Nasdaq, Inc.

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