Beast Industries, the retail and media powerhouse established by high YouTuber Jimmy Donaldson, has acquired Step, a mobile-first monetary companies app designed for the subsequent era of spenders, in keeping with a Monday press launch. Phrases of the deal haven’t been made public.
Donaldson, recognized on-line as MrBeast, stated the deal displays his personal expertise rising up with out monetary steering.
“No person taught me about investing, constructing credit score, or managing cash after I was rising up,” he stated. “I need to give hundreds of thousands of younger folks the monetary basis I by no means had.”
I am so excited to share that we’re buying the monetary companies app, @step
No person taught me about investing, constructing credit score, or managing cash after I was rising up. That is precisely why we’re becoming a member of forces with Step! I need to give hundreds of thousands of younger folks the monetary…
— MrBeast (@MrBeast) February 9, 2026
The acquisition will unite Step’s progressive know-how and full-tech fintech workforce with Beast Industries’ world viewers and philanthropic initiatives to make monetary wellness instruments and schooling extra accessible, particularly for youthful customers.
Jeff Housenbold, CEO of Beast Industries, stated in an announcement that the acquisition underscores the corporate’s perception that monetary well being is crucial to total well-being and that many individuals nonetheless lack entry to the instruments and schooling wanted to construct long-term monetary safety.
He famous that the deal goals to present folks the tech‑pushed options they should construct monetary safety and cash‑administration abilities.
Step, which has attracted greater than 7 million customers by means of its cellular platform, has been centered on enhancing the monetary way forward for the subsequent era by means of accessible instruments, monetary literacy, and credit-building, in keeping with CEO CJ MacDonald.
The banking resolution beforehand raised roughly $500 million from backers together with Stephen Curry, Charli D’Amelio, and Justin Timberlake.
The transaction follows a $200 million funding in Beast Industries from BitMine Immersion Applied sciences, the main Ethereum treasury agency, signaling potential enlargement into digital asset choices alongside conventional monetary companies.
Beast Industries operates one of many most-watched channels on YouTube, with greater than 460 million subscribers and roughly 5 billion month-to-month views. The corporate additionally runs Feastables, a snack model, and oversees philanthropic efforts which have delivered tens of hundreds of thousands of meals to communities in want.
Housenbold revealed just some months in the past that Beast Industries was increasing past leisure into regulated sectors, with plans for a monetary platform and cellular companies aimed toward MrBeast’s viewers.
