SKIMS has opened its first everlasting retail retailer within the Center East, marking the model’s debut bodily presence within the area with a flagship location at Mall of the Emirates in Dubai.
The shop has launched in partnership with Al Tayer Insignia, SKIMS’ regional retail companion, as a part of the model’s broader worldwide growth technique.
Jens Grede, co-founder and chief govt officer of SKIMS, mentioned: “Dubai is among the world’s most dynamic retail markets, and the response from prospects within the area made this a pure subsequent step,” Grede mentioned. “Opening at Mall of the Emirates represents an vital milestone in our world progress and a chance to strengthen our relationship with a market that continues to affect world developments.”
The shop has been designed to mirror SKIMS’ world retail id, with a minimal aesthetic constructed round sculptural varieties, curved architectural parts and heat lighting. The area is meant to offer an immersive model expertise whereas showcasing the corporate’s core product classes.
Dee Sarai, chief govt officer of Al Tayer Insignia, mentioned: “The opening of the primary SKIMS retailer within the Center East marks a major addition to our retail providing,” Sarai mentioned. “The model has established itself globally by means of its give attention to consolation, inclusivity and trendy necessities, and there’s sturdy demand for SKIMS amongst prospects on this market.”
Kim Kardashian, co-founder and chief inventive officer of SKIMS, mentioned: “Dubai units a worldwide benchmark for luxurious retail, and it was vital that this location absolutely represents the SKIMS design language and a spotlight to element,” Kardashian mentioned. “Seeing our first Center East retailer open is a proud second, and we stay up for increasing additional throughout the area.”
The model opened to the general public on the Mall of the Emirates on December 22, 2025.
