The Dubai 3 Day Tremendous Sale (3DSS) concluded one other standout version after delivering robust retail efficiency throughout malls, manufacturers and procuring districts.
Organised by Dubai Festivals and Retail Institution (DFRE), the occasion drew participation from greater than 500 manufacturers and over 2,000 retailers.
For the primary time in its historical past, the pageant was prolonged to 5 days to accommodate heightened seasonal demand through the 54th Eid Al Etihad. Early indicators present double-digit development in client spending in contrast with the identical interval final yr.
Dubai 3 Day Tremendous Sale
This yr’s version additionally delivered a significant uplift in late-night and in a single day buying throughout Dubai’s first-ever 24 Hour Sale, held solely at Dubai Competition Metropolis Mall.
Retailers throughout the mall reported a 19 per cent enhance in footfall and a 36 per cent rise in gross sales in contrast with the identical interval final yr.
Style spending grew 55 per cent, whereas eating spending rose 16 per cent, underscoring robust client urge for food for extended-hours procuring codecs and enabling manufacturers to seize incremental gross sales outdoors conventional peak intervals.
Mohamed Feras, Performing Vice President – Retail Calendar and Promotions at DFRE, mentioned: “The three Day Tremendous Sale stays one in every of Dubai’s most dynamic retail moments, driving highly effective client engagement, robust business uplift, and sustained momentum for town’s retail sector.
“Extending the pageant to 5 days in celebration of the 54th Eid Al Etihad, and introducing town’s first-ever 24 Hour Sale, allowed us to create new touchpoints for engagement that drove increased footfall, stronger spending, and distinctive worth for residents and guests alike.
“These outcomes replicate Dubai’s continued energy as a world retail hub and reinforce our dedication to enhancing town’s competitiveness and financial affect in step with the ambitions of the D33 agenda.”
Rising vogue spend
Hayssam Hajjar, Govt Director – Regional Malls at Al-Futtaim Actual Property, mentioned: “The three Day Tremendous Sale has as soon as once more confirmed to be a game-changer for Dubai’s retail panorama, driving record-breaking footfall, elevated gross sales, and heightened client spending throughout our metropolis.
“This yr’s prolonged celebration, together with the first-ever 24-Hour Sale, not solely unlocked extraordinary financial savings for customers but additionally created a vibrant environment that energized our malls and communities.
“The overwhelming response, proven by a 19 per cent enhance in footfall and a 36 per cent surge in gross sales in comparison with the identical interval final yr, demonstrates the important position festivals like the three Day Tremendous Sale play in accelerating development.
“Moreover, vogue spending rose by 55 per cent and eating spending by 16 per cent in comparison with final yr, going to point out how initiatives like the three Day Tremendous Sale are supporting Dubai’s place as a world retail hub. As we proceed to innovate and ship distinctive experiences, we stay up for constructing on this momentum and driving even better affect sooner or later.”
With robust efficiency throughout main malls, retail teams and loyalty platforms, the prolonged 3DSS delivered a big increase to Dubai’s retail sector and concluded the 54th Eid Al Etihad weekend on a high-impact business notice.
