Dubai’s ultra-luxury property market is getting into a brand new section with the launch of an AED3 billion assortment of ready-built houses developed by Nordic by fäm, a division of fäm Properties. The portfolio spans two of town’s most sought-after neighbourhoods and represents a break from the trade’s conventional reliance on off-plan gross sales.
The corporate’s strategy focuses on setting up every property earlier than placing it in the marketplace, giving potential patrons the chance to expertise the finished houses first-hand. The event additionally embraces a Scandinavian-inspired philosophy of simplicity and craftsmanship, in distinction to the opulence sometimes related to Dubai’s luxurious actual property.
The transfer comes as information from DXBinteract reveals that greater than AED140 billion value of ultra-luxury houses have been launched in Dubai over the previous 5 years.
Gross sales of villas priced above AED40 million have surged from 27 transactions in 2020 to 242 in 2024, with complete transaction worth rising from AED0.89 billion to just about AED16 billion.
Firas Al Msaddi, chief govt of fäm Properties, stated the choice to construct first and promote later is meant to “let the houses communicate for themselves.” He added, “The market is overcrowded with claims of luxurious. Our purpose is to redefine the class with high quality craftsmanship, minimalist structure, and considerate design.”
The primary two Nordic by fäm villas, situated in Al Wasl District, had been bought shortly after completion final yr for AED61.5 million and AED76 million respectively. The third property, a 21,000-square-foot, totally furnished freehold villa priced at about AED98 million, has just lately been launched to the market. The six-bedroom residence features a professional-grade cinema, personal spa, health club, and intensive indoor-outdoor residing areas.
An extra 22 properties are at present below building throughout the Al Wasl and Meydan areas, starting from 10,000 to 35,000 sq. ft. The flagship 35,000-square-foot mansion, set for completion in December 2026, is predicted to be listed for AED275 million.
In line with Al Msaddi, each dwelling within the assortment is individually designed, with no replicas or normal templates. “Extremely-modern minimalism is the way forward for luxurious,” he stated. “It’s about creating calm, timeless areas constructed from pure supplies, outlined by openness, gentle, and privateness slightly than extra.”
