Lemon has launched Argentina’s first Bitcoin-backed bank card on Visa Inc.’s V community, introducing a brand new option to join crypto financial savings with on a regular basis spending. This modern product lets customers make purchases in pesos whereas nonetheless holding onto their Bitcoin, successfully treating digital property extra as a monetary security internet than a medium of cost.
The cardboard’s preliminary construction emphasizes ease of use and broader entry. Utilizing Bitcoin as collateral permits customers to entry peso credit score with no need conventional credit score histories. Because of this purchases will be made in native forex, retaining long-term crypto investments separate from on a regular basis spending. Additionally, Lemon has plans to reinforce the product additional by providing customizable collateral choices and permitting funds in {dollars} by way of stablecoins.
Past the core credit score function, Lemon is utilizing the cardboard to strengthen engagement throughout its ecosystem. Cardholders acquire entry to commission-free crypto purchases, early entry to new options and devoted buyer help. The corporate is encouraging early adoption by waiving upkeep charges initially, whereas future reductions related to cryptocurrency exercise are meant to maintain customers engaged with the platform.
This launch extends V’s presence into rising crypto-linked credit score fashions constructed on its community. As fintechs join digital property with on a regular basis spending, the corporate can profit from rising transaction volumes, deeper collaborations and broader acceptance, turning crypto integration right into a structural development lever somewhat than a distinct segment experiment.
How Are Rivals Faring?
Friends like Mastercard Integrated MA and American Categorical Firm AXP are additionally increasing their footprint within the stablecoin area.
Mastercard is advancing crypto integration with stablecoin and multi-token initiatives. MA is partnering with ADI Basis, Thunes, Circle, OKX and different platforms to allow stablecoin use and digital-asset settlement through its playing cards and wallets. These efforts are designed to reinforce the adoption of blockchain funds in on a regular basis transactions whereas additionally rising acceptance amongst international retailers and pockets suppliers.
American Categorical is making a selective transfer into the crypto credit score area by teaming up with companions just like the Coinbase One Card, which gives bitcoin rewards to its members. Whereas AXP has taken a measured method to digital property, these partnerships replicate a strategic pivot towards integrating sensible crypto options into its premium rewards program.
Visa’s Value Efficiency, Valuation & Estimates
Over the previous 12 months, shares of Visa have risen 2.7% in opposition to 13.3% fall of the business.
Picture Supply: Zacks Funding Analysis
From a valuation standpoint, V trades at a ahead price-to-earnings ratio of 24.64, above the business common of 19.75. V carries a Worth Rating of D.

Picture Supply: Zacks Funding Analysis
The Zacks Consensus Estimate for Visa’s fiscal 2026 earnings implies an 11.7% leap from the year-ago interval.

Picture Supply: Zacks Funding Analysis
Visa inventory presently carries a Zacks Rank #3 (Maintain). You may see the entire record of at the moment’s Zacks #1 Rank (Sturdy Purchase) shares right here.
#1 Semiconductor Inventory to Purchase (Not NVDA)
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One under-the-radar chipmaker is uniquely positioned to benefit from the following development stage of this market. It focuses on semiconductor merchandise that titans like NVIDIA do not construct. It is simply starting to enter the highlight, which is precisely the place you wish to be.
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Mastercard Integrated (MA) : Free Inventory Evaluation Report
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American Categorical Firm (AXP) : Free Inventory Evaluation Report
This text initially printed on Zacks Funding Analysis (zacks.com).
The views and opinions expressed herein are the views and opinions of the creator and don’t essentially replicate these of Nasdaq, Inc.