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Apple’s iPhone 17 was a giant vendor over the vacation interval, with gross sales leaping by almost 1 / 4 for the tech big.
CEO Tim Prepare dinner, in an interview with FOX Enterprise, known as the outcomes “staggering.”
Apple pulled in $143.8 billion in income in its fiscal first quarter, up 16% from the prior yr. Prepare dinner stated it was a report gross sales quarter for North America and in China, the place it has misplaced market share to native rivals in recent times.
NEW APPLE IPHONE 17 GOES ON SALE WORLDWIDE
A girl takes a selfie with iPhones contained in the Apple Retailer in Beijing’s Sanlitun space Sept. 19, 2025. (Reuters/Maxim Shemetov)
Apple nonetheless pays a ten% tariff on merchandise shipped from China, and Prepare dinner stated the tariff prices got here in largely in keeping with the corporate’s guided prices of $1.4 billion for the quarter.
On the subject of AI spending, Prepare dinner stated Apple is “open to acquisitions” and never married to a sure measurement firm.
APPLE STRIKES MAJOR DEAL WITH GOOGLE TO POWER SIRI WITH GEMINI AI
Apple on Thursday introduced the acquisition of Israeli AI audio firm Q.ai.
“We see numerous advantages to the acquisition,” Prepare dinner stated. “We proceed to take a look at the market,” which means there may be extra bulletins sooner or later.
| Ticker | Safety | Final | Change | Change % |
|---|---|---|---|---|
| AAPL | APPLE INC. | 258.28 | +1.84 | +0.72% |
On the AI arms race, with each Microsoft and Meta saying AI spending jumps of 66% and as a lot as 87%, respectively, Prepare dinner stated Apple “is spending fairly a bit as effectively” however declined to provide a particular quantity.
The iPhone 17 sequence stands on show on the Apple Retailer in New York Metropolis Sept. 19, 2025. (Reuters/Shannon Stapleton)
Not too long ago, there have been quite a few reviews that Prepare dinner may be taking a step again from his management function and planning handy over the reins to another person.
“I like my job, and a part of my job is to be sure that there’s nice succession inside the firm,” Prepare dinner stated, including he takes that a part of his job significantly.
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Prepare dinner additionally confirmed that the Apple AI assistant, Siri, will likely be powered by Google’s Gemini and can launch later this yr. When requested if he’s selecting Google over OpenAI within the AI race, Prepare dinner stated he “sees it otherwise” and views it as extra of a “collaboration” that would be the “basis of our future fashions.”
