Film posters for the documentary “Melania” that includes U.S. first woman Melania Trump are displayed in a New York Metropolis subway station, in New York, U.S., Jan. 14, 2026.
Jeenah Moon | Reuters
It was a turbulent week for Amazon.
From a bungled e-mail prematurely asserting one other large spherical of layoffs to scrutiny across the firm’s $75 million funding in a documentary concerning the first woman, Amazon heads into its quarterly earnings report subsequent week surrounded by a deafening stage of outdoor noise.
On Saturday, Amazon CEO Andy Jassy and a prime leisure exec from the corporate joined a bunch of CEOs, politicians and celebrities on the White Home for a non-public screening of “Melania,” which was produced by Amazon MGM Studios and Melania Trump.
The occasion was roundly criticized for showing tone deaf because it occurred mere hours after federal immigration brokers shot and killed pressing care nurse Alex Pretti in Minneapolis, the second such lethal incident there in lower than three weeks.
Whereas many of the largest names in tech stayed mum on the matter, many individuals within the trade expressed outrage over the incidents, and urged different members of the tech neighborhood to publicly denounce the killing of Pretti and the prior taking pictures of Renee Good, in addition to President Donald Trump’s immigration insurance policies.
Apple CEO Tim Cook dinner, who attended the screening, subsequently issued a press release calling for a “deescalation” after the current violence however with out mentioning the 2 deadly shootings. Amazon hasn’t commented on the matter.
Amazon’s ties to the Melania movie, which formally hit theatres on Friday, was awkward sufficient given the political tensions constructing in Minneapolis and elsewhere. The value tag has raised additional questions on Amazon’s agenda and whether or not the corporate is making an attempt to curry favor with the president.
“I am not concerned in that. That was achieved with my spouse,” President Trump instructed reporters on Thursday at a premier for the film in Washington, D.C.. “I feel it is a vital film. I feel it is actually going to be essential. It exhibits life within the White Home. It is a large deal, truly.”
A spokesperson for Amazon MGM mentioned in an e-mail, “We licensed the movie for one purpose and one purpose solely — as a result of we expect clients are going to adore it.”
Early ticket gross sales for the documentary have been weak, and the movie is projected to usher in about $5 million throughout its opening weekend within the U.S. and Canada, Puck Information reported, citing Nationwide Analysis Group forecasting information.
Robust timing
Making the timing even worse for Amazon, which has additionally agreed to stream a three-part docuseries by means of Prime Video, the corporate on Wednesday initiated one other spherical of mass layoffs impacting about 16,000 company staff. The corporate let go of 14,000 workers final October.
The announcement was preempted a day early by an inadvertent e-mail despatched to cloud workers, which alluded to “organizational modifications,” and a submit from Amazon’s human assets boss Beth Galetti.
The layoffs are a part of a broader effort by Jassy to chop prices and “take away forms” on the firm, whereas it pushes to speculate closely in synthetic intelligence. Some workers beforehand instructed CNBC that the price cuts and rolling layoffs have broken morale.
In a Reddit discussion board for Amazon workers, some customers questioned the rationale of the corporate’s money-saving efforts alongside its funding in “Melania.”
“With $75 million we might have given every laid off worker about $4,500,” wrote one person. “However as an alternative we spent it on the ridiculous Melania film. Ashamed to work at Amazon.”
Analysts at Residents mentioned this week that they count on Amazon’s 30,000 job cuts to generate as much as $8 billion of price financial savings in 2026.
In a section for “The Every day Present” that aired Thursday, host Desi Lydic referred to as it a “money seize,” and criticized Jeff Bezos, Amazon’s founder and former CEO.
“Why would Jeff Bezos, a billionaire who has tons of enterprise with the federal government, run by a famously corrupt president recognized for loving bribes, overpay for a Melania documentary?,” Lydic mentioned. “Hmm, let me suppose.”
And filmmaker Julie Cohen, who beforehand labored with Amazon on documentaries, instructed The New York Instances that the Melania price ticket was irregular and suggests the corporate “is shopping for one thing else for his or her cash.”
After he was repeatedly attacked by Trump in his first time period, Bezos has cozied as much as the president this time round. He is dined with Trump at his Mar-a-Lago residence, and he attended the inauguration a yr in the past. Amazon, in the meantime, donated $1 million to Trump’s inauguration fund and helped pay for Trump’s $300 million ballroom renovation.
There was much more drama within the broader Bezos universe this week after a number of retailers reported that the Washington Put up, which Bezos has owned since 2013, is getting ready broad layoffs throughout the newsroom, with the sports activities, native and worldwide sections anticipated to be impacted.
The newspaper’s White Home workforce wrote a letter to Bezos, describing the significance of the work of these groups and telling their boss that they want “collaboration with all corners of the newsroom.”
Earnings setup
By the center of subsequent week, the eye on Amazon might be coming from a extra acquainted place: Wall Road.
On Thursday, the corporate is scheduled to report fourth-quarter outcomes, wrapping up earnings season for the tech giants (although Nvidia stories later within the month).
Amazon is anticipated to report income development of about 13% to $211.3 billion, based on analysts surveyed by LSEG. The growth is being pushed by Amazon Net Providers and digital promoting, that are each projected to point out development of round 22%, primarily based on information from FactSet.
Analysts at KeyBanc Capital Markets upped their worth goal on the inventory this week and saved their purchase suggestion, partly on account of an acceleration at AWS, boosted by a current cope with OpenAI. Amazon is now in talks to speculate as much as $50 billion in OpenAI, CNBC confirmed this week.
As Amazon races to maintain tempo with rivals in AI, the corporate is boosting spending on information facilities. Within the earnings report, capital expenditures are more likely to present a rise of 24% from a yr earlier to nearly $34.5 billion, based on LSEG.
The KeyBanc analysts mentioned that whereas these rising prices will weigh on profitability, “we imagine Amazon will proceed wanting throughout the group for additional efficiencies to reduce the potential margin impression.”
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