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Malbon Golf has been all about stress-free the gents’s sport, and with its newest partnership, it is staying true to its phrase.
Travis and Jason Kelce’s Storage Beer has been named the corporate’s beer model.
The partnership was introduced every week earlier than the Masters, the place Storage might be activating all week lengthy, pouring its 95-calorie, full-flavor gentle beer alongside limited-edition hand-rolled cigars and co-branded pin flags for friends stopping by.
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Jason Kelce’s Storage Beer has entered a partnership within the golf trade. (Storage Beer / Fox Information)
“At Storage Beer, we’ve all the time believed you win by doing issues the precise manner. It begins with making a greater product and being your self as a model. That’s why Malbon made a lot sense for us,” Storage Beer Vice President of Advertising Jay McDonald stated in an announcement to Fox Enterprise.
“Golf’s imagined to be enjoyable, and beer’s all the time been a part of that. It’s a day exterior with the crew, chilly ones in hand and kit that brings actual fashion to the course. We’re stoked for our official launch in Augusta at Malbon Dwelling and stay up for showcasing what comes subsequent.”
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Jason Day of Australia wears Malbon pants as he walks off the tenth tee through the first spherical of the Wells Fargo Championship at Quail Hole Membership Might 9, 2024, in Charlotte, N.C. (Keyur Khamar/PGA Tour by way of Getty Pictures / Getty Pictures)
Storage Beer relies in Columbus, Ohio, not removed from the place Malbon golfer Jason Day lives.
Storage Beer and Malbon will proceed exhibiting up collectively at Malbon Dwelling activations, Bucket Cup occasions and Sip & Store retail experiences tied to approaching attire capsules, with every little thing centered round group, content material and making golf really feel extra inclusive and enjoyable.
The place tradition and vogue intersect with golf, you will discover Malbon Golf, the model based by Stephen and Erica Malbon in 2017 due to their love for the sport.
It is a way of life model that has appealed to the likes of well-known rappers, skate boarders, athletes in different sports activities, the on a regular basis golfer and Tour gamers like Day, who needed individuality again on the course.
Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas Metropolis Chiefs embrace after a sport at GEHA Subject at Arrowhead Stadium Nov. 20, 2023, in Kansas Metropolis, Mo. (Ryan Kang/Getty Pictures / Getty Pictures)
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Malbon’s mission is “to encourage immediately’s youth to take part within the best sport on Earth.”
Partnering with presumably the 2 most well-known NFL brothers ever figures to assist that trigger.
Fox Information’ Scott Thompson contributed to this report.
