5 Guys offers $1.5M in bonuses after BOGO deal overwhelmed crews

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5 Guys is rewarding staff after an unexpectedly overwhelming promotion put heavy strain on retailer crews.

The burger chain stated it was distributing about $1.5 million in bonuses to staff after a buy-one-get-one (BOGO) deal on Feb. 17, which was launched to have a good time its fortieth anniversary however rapidly exceeded expectations.

“The promotion unfold far past what we anticipated, and our hardworking crews had been positioned in a troublesome state of affairs,” 5 Guys stated in a Feb. 18 assertion.

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Cooks fry bacon on a griddle within the kitchen at 5 Guys in London July 2, 2013. (Simon Dawson/Bloomberg by way of Getty Photographs)

The corporate famous some areas ran out of meals, closed early and skilled on-line ordering points.

“We additionally need to acknowledge the unbelievable women and men working in our eating places,” the assertion continued. “They dealt with it with the identical grit and dedication that has outlined 5 Guys for 4 a long time.”

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Five Guys Burger Chain Founder Jerry Murrell

Jerry Murrell, founding father of 5 Guys, poses for a photograph in London July 2, 2013. (Simon Dawson/Bloomberg by way of Getty Photographs)

CEO Jerry Murrell instructed Fortune he wrote 1,500 bonus checks, acknowledging the corporate underestimated demand and wanting to acknowledge staff for dealing with the surge.

“I didn’t need anyone taking pictures me within the again or something after the primary day, as a result of we actually screwed it up. We had no concept that we had been going to get that sort of response,” Murrell instructed the outlet.

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