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Reading: Caleb Williams, George Gervin at odds over ‘Iceman’ trademark
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Business

Caleb Williams, George Gervin at odds over ‘Iceman’ trademark

Editor
Last updated: March 26, 2026 9:18 pm
Editor
Published: March 26, 2026
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Caleb Williams, George Gervin at odds over ‘Iceman’ trademark


Take a look at what’s clicking on FoxBusiness.com.

Caleb Williams‘ “Iceman” nickname is in peril of being frozen.

The Chicago Bears quarterback not too long ago filed trademark purposes for the nickname, given to him after some late-game heroics all through this previous season, which was additionally utilized by Basketball Corridor of Famer George Gervin, who performed for the Chicago Bulls.

Gervin, although, filed related logos 4 days later, saying that he has been utilizing the nickname for items and providers since 1979. Jerald Barisano, the president and CEO of Gervin International Administration, advised the Chicago Solar-Occasions that he mistakenly thought Gervin had filed the trademark already.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

Caleb Williams and George Gervin are at odds over the “Iceman” nickname. (Matt Marto/Imagn Pictures; Give attention to Sport/Getty Pictures / Fox Information)

“I’ve bought nothing however respect for [Williams],” Gervin advised the outlet earlier this week. “He’s already proved greatness and his potential upside is nice. Like an ‘Iceman.’ However that title is taken…

“All I’m saying is: Younger fella, we’ve already bought one ‘Iceman.’”

Barisano added, “We hope the inspectors will do the fitting factor. All they have to do is one Google search, and so they’ll see tons of and tons of of articles on the ‘Iceman,’ George Gervin.”

Caleb Williams

Caleb Williams of the Chicago Bears stands on the sidelines throughout the nationwide anthem previous to an NFL soccer recreation in opposition to the San Francisco 49ers at Levi’s Stadium on Dec. 28, 2025 in Santa Clara, California. (Brooke Sutton/Getty Pictures / Getty Pictures)

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The logos Williams filed included two silhouettes of himself from the wild fourth-and-8 cross to Rome Odunze in opposition to the Inexperienced Bay Packers within the NFC wild-card spherical. The Solar-Occasions famous that Williams’ logos have been for sporting items, footballs, sweatshirts, T-shirts, hats, jerseys, jackets, vests, water bottles, mugs, baggage, backpacks, baggage, sun shades, posters and downloadable buying and selling playing cards.

Barisano, although, stated that he and Gervin plan to contest the trademark if it is awarded to the quarterback.

In his sophomore season, the 2024 first total decide had his coming-out social gathering, main the Bears to an NFC North title and going to the divisional spherical. He threw for 3,942 yards and ran for one more 489. His 4,352 whole yards have been essentially the most ever by a Bears quarterback, as he additionally threw 27 touchdowns in opposition to simply seven interceptions.

Caleb Williams celebration

Chicago Bears quarterback Caleb Williams celebrates after a 31-27 Bears victory in opposition to the Inexperienced Bay Packers in an NFC wild-card spherical recreation at Soldier Area in Chicago on Jan. 10, 2026. (Chris Sweda/Chicago Tribune/Tribune Information Service through Getty Pictures / Getty Pictures)

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Gervin was named an All-Star 12 instances in each the NBA and ABA and was chosen to the NBA’s seventy fifth Anniversary Group. He averaged 25.1 factors and 5.3 rebounds, profitable 4 scoring titles.

Comply with Fox Information Digital’s sports activities protection on X, and subscribe to the Fox Information Sports activities Huddle e-newsletter.



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