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Phong Le, President and CEO of Technique, the world’s largest Bitcoin treasury firm, estimates that Morgan Stanley’s proposed Bitcoin ETF may appeal to as a lot as $160 billion in demand if traders commit a small portion of their portfolios.
In October 2025, funding banking big Morgan Stanley recommended a 0% to 4% allocation to crypto for investor portfolios and licensed its monetary advisors to advocate crypto funds to purchasers holding IRAs and 401(okay) accounts.
“Morgan Stanley Wealth Administration oversees about $8 trillion in AUM and recommends 0–4% Bitcoin allocation,” Le opined. “A 2% allocation would characterize $160 billion, ~3X the scale of IBIT. $MSBT: Monster Bitcoin.”
Put merely, the Technique exec estimates that if simply 2% of Morgan Stanley’s $8 trillion in shopper belongings had been allotted to Bitcoin, it may funnel roughly $160 billion into the cryptocurrency—far bigger than present ETFs like BlackRock’s iShares Bitcoin Belief.
The comment comes as Morgan Stanley strikes ahead with plans for its personal spot Bitcoin ETF beneath the ticker MSBT, sharing further particulars in an amended submitting with the U.S. Securities and Trade Fee.
 
The S-1 submitting signifies that the belief goals to lift $1 million by promoting 50,000 preliminary seed shares to its designated sponsor forward of its NYSE Arca itemizing, with the proceeds supposed to buy Bitcoin for MSBT. Morgan Stanley famous that the ETF remains to be pending regulatory approval earlier than buying and selling can begin.
Morgan Stanley had initially indicated that The Financial institution of New York Mellon and Coinbase Custody Belief Firm would safeguard the fund’s belongings, with Constancy now becoming a member of as an extra custodian, signaling rising institutional backing.
Conventional Finance Strikes Into Crypto
Morgan Stanley’s upcoming Bitcoin ETF is a part of a wider effort by main U.S. monetary establishments to broaden entry to crypto-related merchandise.
On January 5, 2026, Financial institution of America, the nation’s second-largest financial institution, started permitting advisors in its wealth administration division to advocate 4 Bitcoin ETFs to purchasers—a service that had beforehand been accessible solely on request.
Final December, Vanguard, the world’s second-largest asset supervisor, opened crypto ETF buying and selling to its purchasers, reversing its prior anti-crypto place on digital asset ETFs.
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