Cracker Barrel CEO Julie Masino spoke to The Blaze’s Glenn Again concerning the backlash she and the corporate confronted after its controversial redesign this 12 months.
Cracker Barrel reported a drop in quarterly income and revenue as the corporate continues to recuperate from final summer season’s rebranding controversy, although CEO Julie Masino says early indicators of a turnaround are starting to emerge.
Talking through the Tennessee-based restaurant and retail chain’s fiscal second-quarter 2026 earnings name on Wednesday, Masino mentioned that the corporate is targeted on strengthening operations, refining its menu and advertising technique to raised join with prospects, and decreasing prices to enhance profitability.
“We’re gaining traction and are inspired by some vital visitor metrics and inexperienced shoots round visitors, and we’re energized when it comes to driving improved efficiency,” Masino mentioned.
Cracker Barrel posted second-quarter income of $874.8 million, down 7.9% from a 12 months earlier.
CRACKER BARREL RESPONDS TO REPORTS ABOUT EMPLOYEE DINING REQUIREMENTS DURING WORK TRAVEL
A Cracker Barrel signal hangs on the skin of a restaurant on Aug. 21, 2025, in Homestead, Florida. (Joe Raedle/Getty Photos)
Comparable restaurant gross sales fell 7.1%, largely pushed by a ten.1% drop in visitors, whereas comparable retail gross sales slid 9.2%, in keeping with chief monetary officer Craig Pommells.
Web revenue totaled $1.3 million, a pointy lower from $22.2 million in the identical quarter final 12 months.
Regardless of the declines, outcomes topped Wall Road expectations.
Masino highlighted enhancing worker turnover charges and the next Google star ranking as proof that the corporate’s turnaround efforts are gaining traction.
CRACKER BARREL’S TURNAROUND HITS EARLY SNAGS; CEO WARNS RECOVERY WILL ‘TAKE TIME’ AFTER REBRAND FIASCO
A common view of a Cracker Barrel Nation Retailer in Fishkill, NY, on Monday, August 25, 2025. (Richard Beetham for Fox Information Digital)
“We view all of those metrics as vital main indicators and are assured that these features will translate into improved visitors over time,” she mentioned.
As a part of its technique to win again prospects, Cracker Barrel has additionally reintroduced common limited-time choices, together with Nation Fried Turkey, and added new menu gadgets akin to a breakfast burger and Backyard and Farmhouse Scrambles.
The corporate’s loyalty program now has greater than 11 million members and accounts for over 40% of tracked gross sales. Masino mentioned loyalty member visitors has held up higher than nonmembers since August.
“We’re dedicated to working with excellence, and we’re implementing actions to enhance profitability, all to strengthen the enterprise and to return to optimistic momentum,” Masino mentioned.
CRACKER BARREL CO-FOUNDER SAYS CEO ‘KNOWS VERY LITTLE’ ABOUT THE COMPANY FOLLOWING $700M REBRAND FAILURE
Cracker Barrel CEO Julie Felss Masino walks out of a Starbucks in Nashville, Tennessee, on Aug. 28, 2025. (Zak Bennett for Fox Information Digital)
The income stoop follows backlash final summer season after Cracker Barrel introduced adjustments to its brand and retailer interiors, together with eradicating the “outdated timer” from its branding.
The corporate reversed course lower than every week later after complaints from prospects.
Masino has beforehand cautioned that the corporate’s restoration will take time.
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Cracker Barrel didn’t instantly reply to FOX Enterprise’ request for remark.
FOX Enterprise’ Eric Revell contributed to this report.
