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Reading: Wendy’s launches $100K Chief Tasting Officer contest amid burger feud
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Business

Wendy’s launches $100K Chief Tasting Officer contest amid burger feud

Editor
Last updated: March 6, 2026 9:43 am
Editor
Published: March 6, 2026
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Wendy’s launches 0K Chief Tasting Officer contest amid burger feud


When talking on the McDonald’s Affect Summit, President Donald Trump urged the corporate to place extra tartar sauce on the Filet-O-Fish.

Wendy’s has launched a nationwide contest providing one fan the chance to turn out to be the corporate’s “Chief Tasting Officer,” a job tied to a $100,000 compensation bundle.

The Wendy’s Chief Tasting Officer contest started March 2 and runs by means of March 30, in line with the competition’s official guidelines.

The grand prize contains “the chance to turn out to be Wendy’s Chief Tasting Officer and employment by Wendy’s as an impartial contractor, receiving a wage equal to $100,000,” conditioned upon finishing specified social media content material deliverables beneath contract.

Wendy’s stated it’s searching for “one fortunate fan with real model love, creativity, and a persona that matches all the things Wendy’s stands for.”

CRACKER BARREL SALES, TRAFFIC CONTINUE TO SLUMP MONTHS AFTER FAILED REBRAND

Wendy’s launched the “Chief Tasting Officer” competitors this week, with a grand prize of $100K. (Picture courtesy of The Wendy’s Firm / Unknown)

“For those who’re the kind who cares extra about contemporary, by no means frozen beef than climbing the company ladder or is aware of extra about JBCs than KPIs—we wish you,” the corporate stated. “Apply right here and present us what you have acquired.”

The competition comes as fast-food manufacturers alternate jabs on-line.

A latest video posted by McDonald’s CEO Chris Kempczinski reviewing the chain’s new Huge Arch burger drew consideration after he described the sandwich as a “scrumptious product.”

RFK JR FACES PUSHBACK AFTER QUESTIONING SAFETY OF DUNKIN’, STARBUCKS SUGARY DRINKS

Wendy's drive thru

An worker fingers a buyer their order on the drive-thru window of a Wendy’s Co. restaurant in Peoria, Illinois, U.S., on Monday, Feb. 2, 2015.  (Daniel Acker/Bloomberg / Getty Photographs)

“Holy cow! God, that may be a large burger,” Kempczinski stated. “That’s so good.”

The McDonald’s web site describes the limited-time burger as that includes two quarter-pound patties, three slices of cheddar cheese, lettuce and pickles, together with crispy and slivered onions and a “tangy [and] creamy” sauce.

Social media customers reacted within the feedback.

“He acts like he is by no means seen a burger earlier than. Impressed by sesame seeds,” one Instagram person wrote.

PAPA JOHN’S TO CLOSE HUNDREDS OF RESTAURANTS

Someone walks near one of the Wendy's restaurants on November in Manhattan.

A Wendy’s eating places on November 13, 2025 in decrease Manhattan, New York Metropolis. Quick meals chain Wendy’s has reported a 4.7% decline in gross sales at U.S. areas, and the corporate has determined to shut a whole bunch of its U.S. shops subsequent yr. (ZAMEK/VIEWpress / Getty Photographs)

“That was the smallest first chew I’ve ever seen,” one other stated.

“It scares me whenever you name meals ‘product,’” a 3rd added.

Wendy’s official X account reposted a video shared by account PopCrave, writing: “That is what it seems to be like whenever you don’t need to faux to love your ‘product’”

Popeyes’ official X account posted their very own clapback, writing: “they actually do want to rent somebody to style their meals to be honest.”

Wendy’s responded: “Flopeyes”

In keeping with the official guidelines, the competition is open to authorized residents of the 50 United States and Washington, D.C., who’re 18 years of age or older. No buy is important.

Contributors can enter by posting a public 60-second video on Instagram or TikTok utilizing #WendysCTOContest and tagging @Wendys, or by importing a submission by means of www.wendyschieftastingofficer.com.

Entries that characteristic Wendy’s merchandise, logos, shops or branding obtain 5 further factors throughout judging.

Ten finalists shall be chosen primarily based on creativity, model love, model security, persona and potential. Every class accounts for 20% of the judging rating.

The corporate’s promotional itemizing describes the place as:

Title: Chief Tasting Officer
Pay: $100,000
Job Kind: Dream

The required credentials embody: “A human mouth. A pulse. Opinions. Creativity. Style.”

GET FOX BUSINESS ON THE GO

Babydog Justice, the English bulldog and beloved mascot belonging to West Virginia Gov. Jim Justice, additionally reacted on X.

“I seen being human is a requirement for this function… @Wendys is barking up the unsuitable tree,” the account wrote. “This job is clearly meant for a paw-fessional style tester like me!”

Entrants have to be at the very least 18 years outdated and authorized residents of the USA or Washington, D.C.

Fox Information Digital’s Andrea Margolis contributed to this reporting.

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