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In honor of Girls’s Historical past Month, StubHub is leaping on the practice of girls’s sports activities and its continued development.
The ticketing platform introduced Tuesday that they are going to be launching “HerSportsHub,” the primary devoted girls’s sports activities ticket vacation spot within the resale trade.
HerSportsHub centralizes entry to WNBA, NWSL, PWHL, NCAA Girls’s Basketball, and extra in a single place, giving girls’s sports activities followers a one-stop store to seek for quite a lot of girls’s sports activities experiences.
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Workforce United States celebrates the successful objective in the course of the Girls’s Ice Hockey Gold Medal Sport between USA and Canada on day 23 of the Milano Cortina 2026 Winter Olympic Video games at Milano Santagiulia Ice Hockey Enviornment on Feb. 19, 2026 in Milan, Italy. (EyesWideOpen/Getty Pictures)
“HerSportsHub builds on the momentum we’re seeing, making a centralized area for followers to find and safe tickets throughout leagues,” stated Jill Gonzalez, Head of Client Communications at StubHub. “Though the hub launches this week, it’s right here to remain to supply entry past Girls’s Historical past Month.”
StubHub noticed a rise in girls’s sports activities ticketing demand following the Olympics, particularly in hockey after Megan Keller’s golden objective in opposition to Canada. Skilled Girls’s Hockey League (PWHL) demand jumped practically 60% instantly following Workforce USA’s gold medal win on the 2026 Winter Olympics.
This was no fluke, both, as ticket demand for ladies’s sports activities additionally grew after the 2024 Paris Olympics.
Gold medalists Megan Keller (5), Aerin Frankel (31) and Hayley Scamurra (16) of Workforce United States rejoice the victory after the Girls’s Ice Hockey gold medal sport between USA and Canada on the Milano Santagiulia Ice Hockey Enviornment. Milan, Italy. (Erick W. Rasco/Sports activities Illustrated through Getty Pictures)
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WNBA demand surged over 360% year-over-year in the course of the Olympic 12 months (largely partly on account of Caitlin Clark’s presence), and Nationwide Girls’s Soccer League (NWSL) demand jumped over 150% in the course of the Olympics. In complete, eight WNBA and NWSL groups noticed not less than a 215% in search spikes post-Paris Olympics. Within the 30 days post-Paris Olympics, demand accelerated once more — up 170% within the WNBA and 330% within the NWSL.
Within the 30 days after the Paris Video games, patrons jumped practically 200% — and 88% have been first-time girls’s sports activities purchasers, and multi-game patrons practically tripled.
To rejoice its launch, StubHub will probably be internet hosting a watch occasion for the NWSL’s Gotham FC on April 4 at Blazers in Brooklyn, a woman-owned sports activities bar, to observe a sport in opposition to the KC Present.
On the occasion, StubHub will announce the primary recipient of StubHub Entry: New York, a $100,000 youth ticket fund to offer younger sports activities followers the prospect to expertise stay sports activities.
A basic view of the within of the stadium as gamers of Gotham FC stroll over for his or her staff {photograph} previous to the FIFA Girls’s Champions Cup 2026 Third Place Play Off match between ASFAR and Gotham FC at Arsenal Stadium on Feb. 1, 2026 in London, (Harriet Lander – FIFA/FIFA through Getty Pictures)
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Keller and Hilary Knight have been joined by Jack and Quinn Hughes on “Saturday Night time Stay” over the weekend.
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