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Burger King is updating its signature Whopper for the primary time in almost a decade, the corporate introduced Thursday.
After receiving suggestions from prospects, the fast-food chain stated it can now serve the burger on a “extra premium, higher tasting bun,” and in a field as a substitute of the present paper wrapper.
“Over the previous a number of years, we’ve centered on strengthening our operations and modernizing our eating places to construct a extra constant basis throughout the system,” stated Tom Curtis, president of Burger King U.S. and Canada. “With that work properly underway, we’re now able to thoughtfully elevate our core menu. The Whopper is an icon, so we didn’t got down to reinvent it. As an alternative, we elevated it based mostly on direct Visitor suggestions.”
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The brand new Burger King Whopper is served in a field as a substitute of a paper wrapper. (Burger King)
The “elevated” burger will nonetheless be served with freshly minimize onions and tomatoes, lettuce, tangy pickles, however will now have “higher tasting mayo,” the corporate stated. The burger patty will stay the identical.
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The Whopper was created in 1957 after Burger King co-founders James McLamore and David Edgerton have been on a return journey to Miami.
Folks go to a Burger King restaurant on Oct. 25, 2024, in New York Metropolis. (Michael M. Santiago/Getty Photos)
McLamore noticed a restaurant with an indication promoting a giant hamburger that had a line of shoppers out entrance, in keeping with McLamore’s autobiography. He ordered the burger, which consisted of 1 / 4 pound hamburger patty on a giant five-inch bun served with lettuce, tomatoes, mayonnaise, pickles, onions and ketchup, and later launched a “large garnished hamburger” within the firm’s Miami eating places.
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The unique Whopper bought for 37 cents, about $4.36 right now.
| Ticker | Safety | Final | Change | Change % |
|---|---|---|---|---|
| QSR | RESTAURANT BRANDS INTERNATIONAL INC. | 71.73 | +1.83 | +2.63% |
“You don’t wish to simply tear up the playbook and begin throughout,” Curtis instructed CNN Enterprise. “It’s like we’re placing our well-known iconic burger in a tuxedo as a substitute of a leisure go well with.”
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The modifications will price Burger King franchisees an additional $4,000 per yr, the outlet reported.
