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Buffalo Wild Wings can preserve calling its menu merchandise “boneless wings” as such, a federal choose dominated Tuesday, dismissing a lawsuit that claimed the identify amounted to false promoting.
U.S. District Choose John Tharp in Illinois issued a 10-page ruling permitting the sports activities bar chain to proceed calling its menu merchandise “boneless wings,” after a Chicago man filed a lawsuit accusing the restaurant of false promoting, saying the boneless wings had been overpriced as a result of they’re basically hen nuggets.
Whereas Aimen Halim argued within the lawsuit that Buffalo Wild Wings ought to name the product one thing completely different, like “hen poppers,” Tharp mentioned the argument had no meat on its bones.
“Halim didn’t ‘drum’ up sufficient factual allegations to state a declare,” Tharp wrote. “Although he has standing to deliver the declare as a result of he plausibly alleged financial damage, he doesn’t plausibly allege that cheap shoppers are fooled by BWW’s use of the time period ‘boneless wings.'”
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A federal choose dominated that Buffalo Wild Wings can proceed utilizing the time period “boneless wings” after dismissing a lawsuit that claimed the identify was deceptive. (Tiffany Hagler-Geard/Bloomberg by way of Getty Photos / Getty Photos)
Halim sued Buffalo Wild Wings shortly after he visited the restaurant in January 2023, claiming he was deceived by the chain’s advertising.
Halim alleged that the boneless wings are simply “slices of hen breast meat deep-fried like wings,” and that clients would both pay much less for the boneless wings or not buy them in any respect in the event that they knew what was within the product.
Halim mentioned he later regretted shopping for the merchandise after studying the way it was made, which he claimed triggered him to endure “a monetary damage on account of defendants’ false and misleading conduct.”
In his ruling, Tharp mentioned that whereas boneless wings are “basically hen nuggets,” the product idea was not new, noting that Buffalo Wild Wings had bought them since 2003.
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A federal choose dominated that Buffalo Wild Wings’ boneless wings usually are not misleading, dismissing a lawsuit over the menu merchandise’s identify. (iStock / iStock)
“Boneless wings usually are not a distinct segment product for which a shopper would wish to do in depth analysis to determine the reality,” he wrote. “As a substitute, ‘boneless wings’ is a typical time period that has existed for over twenty years.”
Halim accused Buffalo Wild Wings of violating the Illinois Client Fraud Act, breach of specific guarantee, frequent legislation fraud and unjust enrichment.
Tharp additionally cited an Ohio Supreme Courtroom ruling from 2024, the place the courtroom dominated that “[a] diner studying ‘boneless wings’ on a menu would no extra imagine that the restaurant was warranting the absence of bones within the gadgets than imagine that the gadgets had been produced from hen wings, simply as an individual consuming ‘hen fingers’ would know that he had not been served fingers.”
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A choose rejected claims that Buffalo Wild Wings’ boneless wings labeling deceives clients. (Getty / Getty Photos)
Tharp added {that a} “cheap shopper” wouldn’t suppose that the meals chain’s boneless wings had been “really deboned hen wings, reconstituted into some kind of Franken-wing.”
The courtroom is permitting Halim to submit an amended grievance by March 20, though Tharp famous that it “is troublesome to think about” that he can present further info that might exhibit that Buffalo Wild Wings “is committing a misleading act.”
FOX Enterprise’ Landon Mion contributed to this report.
