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People are more and more getting priced out of the brand new automobile market as costs stay elevated.
The typical transaction value for a brand new automobile in April 2025 was $48,422, barely larger than common for the earlier 12 months, in keeping with Edmunds knowledge, revealed June 2025. Nevertheless, there’s a vital value disparity compared with used vehicles.
The typical transaction value for brand spanking new vehicles was greater than 29% larger and 35% larger in comparison with 3-year-old used vehicles in April 2025 than in April 2020, in keeping with Edmunds gross sales knowledge.
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Nevertheless, sellers seemed to be providing some reductions to attempt to get new vehicles off the tons.
The Producer’s Instructed Retail Worth, sometimes referred to within the trade as MSRP, averaged round $50,408 throughout April 2025. The distinction between the common transaction value and the instructed retail value proves that there was some discounting happening, in keeping with Ivan Drury, Edmunds Director of Insights.
The typical transaction value for brand spanking new vehicles was greater than 29% larger and 35% larger in comparison with 3-year-old used vehicles in April 2025 than in April 2020. (iStock)
Automotive knowledgeable and analyst Brian Moody instructed FOX Enterprise that the upper new automobile costs are undoubtedly driving patrons to used vehicles and even forcing them to stay with their present automobile.
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That shift can be mirrored in who continues to be shopping for new vehicles. Almost 19.2% of new-car patrons are actually selecting luxurious manufacturers, in keeping with iSeeCars – up sharply from roughly 11% to 12% earlier than the pandemic, based mostly on Cox Automotive knowledge.

Almost 19.2% of new-car patrons are actually selecting luxurious manufacturers, in keeping with iSeeCars. (Andrej Ivanov/Bloomberg through Getty Photos)
One cause new vehicles have gotten costlier is because of authorities compliance, gas financial system, security tools and good applied sciences, all of that are including to the complexity and value of constructing a brand new automobile, Moody stated. Tariffs, in keeping with Moody, are additionally elevating costs on some fashions that supply elements from abroad or construct their vehicles solely abroad.
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Nevertheless, Moody believes “there is a expertise plateau taking place with new vehicles,” which might reduce the inducement to purchase new over a barely used automobile.
“When you get self-driving like Tremendous Cruise and Blue Cruise and each automobile has Apple CarPlay and back-up cameras and ahead collision detection and lane departure prevention – then what? A 4-year-old minivan is more likely to have the identical tech as a brand-new automobile,” he stated.

Used automobiles on the market at a dealership in Colma, California. (David Paul Morris/Bloomberg through Getty Photos)
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Consequently, many automakers could have to search out one other approach to scale back costs as a result of the automobile will not have something spectacular to supply within the subsequent few years as soon as the expertise is roughly the identical, in keeping with Moody, who famous that many executives have already acknowledged that they should discover a approach to decrease the worth of their vehicles.
