A complete of 9,628 new autos had been delivered in the course of the 2025 calendar 12 months throughout the Center East, Africa, Levant and India area, representing one per cent progress in comparison with the earlier 12 months.
The long-lasting Porsche 911 sportscar line recorded a file gross sales end result, accounting for 23 per cent of whole regional gross sales in 2025, in comparison with a 15 per cent share in 2020.
Dr Manfred Bräunl, CEO, Porsche Center East and Africa, stated: “We’ve been on a constant progress path over the previous 5 years. Throughout our numerous area, we’re in a powerful place for the years forward.
“The addition of 4 new Porsche Centres to our area, together with three renovation initiatives and three Porsche Now areas, underscores the funding and dedication of our importer companions.
“Final 12 months we once more introduced initiatives to life that had been recognised globally, together with the fifth version of our Icons of Porsche pageant in Dubai. This occasion is now extra worldwide than ever earlier than, and has grown to grow to be one of many largest Porsche occasions on the planet.”
Porsche Center East and Africa gross sales
Past gross sales efficiency, 2025 was marked by a collection of main model and buyer engagement initiatives throughout the area.
The Icons of Porsche pageant in Dubai returned for its fifth version and largest but, attracting greater than 30,000 followers over two days. New fashions together with the Cayenne Electrical, Macan GTS and the 911 GT3 with Manthey package had been displayed publicly for the primary time.
Porsche additionally launched its Pace of Gentle marketing campaign that includes world music producer and DJ David Guetta.
Developed in collaboration with Dubai Tourism and Economic system, the manufacturing highlighted the Macan Electrical and Taycan sports activities automobiles and was filmed on the Mohammed bin Rashid Al Maktoum Photo voltaic Park.
In India, Porsche partnered with world NGO Liter of Gentle to help the donation of photo voltaic lamps to rural communities throughout Diwali celebrations.
The initiative set a brand new Guinness World Report for the most important show of solar-powered lamps, with 1,963 models put in within the shadow of the Gateway of India.
Individualisation continued to realize traction throughout the area, with elevated uptake of Unique Manufaktur choices and one-off Sonderwunsch autos.
Iconic 911 drives gross sales
Buyer engagement was additional strengthened by means of the Porsche World Street Present, which passed off throughout 5 markets in 2025:
- Dubai
- India
- Abu Dhabi
- Saudi Arabia
- Oman
The programme allowed clients to expertise the efficiency of Porsche’s full mannequin vary.
The 12 months additionally marked the launch of a Journey Expertise within the Center East, a five-day programme combining model immersion at Icons of Porsche in Dubai with on-track driving at Dubai Autodrome, desert driving experiences, a mountain path to Jebel Jais and coastal drives overlooking the Gulf of Oman.
In Saudi Arabia, Porsche launched the Macan Gems Assortment, comprising three bespoke Macan present automobiles impressed by Amethyst, Emerald and Sapphire gems.
Every car was specified utilizing Unique Manufaktur, with the initiative geared toward partaking feminine clients available in the market by means of design-led storytelling.
