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On Friday, January 16, famend Web3 leisure platform, NEXT INNOVATIONS TECHNOLOGY L.L.C. (NEXST), introduced a strategic partnership with KISS OF LIFE, the winner of the 2025 Asia Artist Awards “Greatest Musician Group.”
Following its design, NEXST is an AI-, VR-, and blockchain-powered leisure platform that seeks to bridge mainstream Web2 audiences into Web3 in a pure and accessible method.
As seen in its newest partnership, NEXST leverages globally acknowledged artists and immersive VR content material as an intuitive entry level into the decentralized ecosystem, slightly than requiring prior crypto data.
Notably, NEXST introduces Web3-native worth propositions akin to digital asset possession and cryptocurrency-based purchases of VR content material—whereas sustaining a seamless person expertise for followers new to Web3.
 
KISS OF LIFE set to hitch NEXST VR LIVE
In accordance with the announcement, the group will work with the platform as its second official collaboration artist by becoming a member of NEXST VR LIVE, an immersive VR live performance service throughout the NEXST ecosystem, supported by the $NXT token.
Notably, NEXST has partnered with KISS OF LIFE in a bid to proceed its mission to convey large-scale international fandoms on-chain by embedding digital possession, decentralized entry, and immersive know-how into leisure experiences.
Following its concern to offer its customers with premium leisure, NEXST considers KISS OF LIFE as its good selection. It’s because KISS OF LIFE is an award-winning Ok-POP group with roughly 9 million followers throughout international social platforms, identified for its distinctive artistry, high-energy performances, and powerful affect on international youth tradition.
Following their profitable Japanese debut in November with a brand new album, they wrapped up a sold-out Japan tour in December. With every milestone, KISS OF LIFE continues to broaden its worldwide affect and solidify its place on the worldwide stage.
Since they’ve now joined fingers with NEXST, KISS OF LIFE’s expressive efficiency fashion and dynamic stage presence will probably be absolutely built-in into the immersive environments of NEXST VR LIVE.
The live performance will permit followers to step into the music world itself slightly than simply watching. This manner, followers will have the ability to share digital area with the artists and interact in a next-generation VR reside expertise that redefines how reside music is consumed in digital environments.
