Versant Media Group, the portfolio of cable TV networks and digital belongings spun off by Comcast, joined the small cohort of public media corporations Monday because the trade reckons with ongoing disruption.
Versant started buying and selling on the Nasdaq beneath the ticker image “VSNT,” opening at $45.17 per share.
The corporate’s so-called when-issued inventory — a safety that’s anticipated to be issued and has been licensed to commerce on a conditional foundation to present traders an early likelihood to purchase shares — initially started buying and selling on Dec. 15 at $55 per share and ended buying and selling Friday at $46.65 per share.
As of shut Monday, Versant shares had fallen to $40.57 per share, down 13% on the day.
The corporate’s market capitalization stands at roughly $6.5 billion with shares excellent of 145.76 million primarily based on the spinoff ratio. As a part of the spinoff, Comcast shareholders obtained one share of Versant inventory for each 25 shares of Comcast inventory they owned.
“It has been a yr within the making,” stated Mark Lazarus, Versant CEO, on CNBC’s “Squawk Field” on Monday.
In November 2024, Comcast introduced its intention to separate out the majority of NBCUniversal’s cable TV networks, together with MS Now (previously MSNBC), CNBC, Golf Channel, USA, E!, Syfy and Oxygen, in addition to digital properties Fandango, Rotten Tomatoes, GolfNow and Sports activities Engine.
“As a part of Comcast and NBCU we had different priorities as an organization,” Lazarus stated. “We made totally different choices, as a result of we had a special firm and a special technique. Now we’re bringing these [assets] into their very own firm, we’re going to have the ability to make investments into them. We’ll make investments organically … and hopefully the market is listening to what we’re saying.”
Lazarus stated “vertical scale” is critical to diversify the enterprise away from a dependence on pay TV.
“Whereas that is nonetheless an enormous, worthwhile half for us, it is not going to be the top sport,” he stated.
There are few conventional media corporations which have gone public lately — specifically due to the numerous challenges the trade has been dealing with because of the shift away from the TV bundle and towards streaming.
In 2025, Newsmax, the conservative cable information community, went public on the New York Inventory Change and shortly noticed its shares soar from its $14 per share opening value. It has fallen precipitously since its debut.
As a substitute, the media sector has been marked by a rush for consolidation and recent M&A offers. Paramount Skydance accomplished its merger final yr, and since then CEO David Ellison has been acquisitive. Warner Bros. Discovery, itself fashioned following a merger in 2022, final yr kicked off a sale course of that resulted in a proposed take care of Netflix. Paramount has since made a hostile provide to WBD shareholders to upend the proposed transaction with Netflix.
Mark Lazarus, CEO of Versant, visits the ground on the New York Inventory Change (NYSE) in New York Metropolis, U.S., July 21, 2025.
Brendan Mcdermid | Reuters
The Versant spinoff was likewise a results of the disruptive media panorama. Its executives, led by CEO Lazarus, former chairman of NBCUniversal’s media group, spent the ultimate months of 2025 convincing Wall Road traders that the way forward for the enterprise can be targeted on rising the digital presence of its portfolio.
The corporate has additionally highlighted its power in information and sports activities, the 2 classes of programming that also obtain the majority of TV viewers. Though networks like these in Versant’s portfolio are seeing declines in financials, they’re nonetheless worthwhile and beckon advert {dollars}.
On Monday, Lazarus as soon as once more pointed to Versant’s weight in sports activities and information, saying 62% of the portfolio is in these two content material areas.
“We have now a extremely sturdy place,” Lazarus stated.
In September Versant reported declining income lately as shoppers exit the cable TV bundle.
In accordance with a submitting with the Securities and Change Fee forward of going public, Versant’s belongings generated $7.1 billion in income in 2024 , down from $7.4 billion in 2023 and $7.8 billion in 2022. The corporate stated its web earnings attributable to Versant was $1.4 billion in 2024, down from $1.5 billion in 2023 and $1.8 billion in 2022.
Shortly after, scores businesses S&P World and Fitch Rankings every issued BB credit score scores on the corporate’s debt noting secure outlooks, putting the corporate’s score in junk territory. This was primarily based on Versant’s plans to challenge $2.75 billion of recent senior secured debt to fund a one-time $2.25 billion money distribution to Comcast and add $500 million to its steadiness sheet, in keeping with S&P.
Versant’s low debt ranges have boded nicely for the corporate with each scores businesses and have been a spotlight in its pitch to Wall Road traders. Media friends like Warner Bros. Discovery have grappled with heavy debt hundreds whereas additionally contending with the decline of cable TV subscribers and decrease advert income.
Each scores businesses famous the headwinds dealing with the normal TV panorama, which S&P stated “offset the power of [Versant’s] portfolio,” noting that income from linear distribution and promoting from its networks accounted for greater than 80% of complete income.
Fitch stated “the sturdy viewer loyalty and engagement” with Versant’s TV networks, in addition to its conservative debt construction, bodes as a constructive for the corporate.
Versant executives stated at a current investor day presentation that the corporate intends to develop its digital enterprise by acquisitions and investments.
— CNBC’s Gina Francolla contributed to this text.
Disclosure: Versant is the mum or dad firm of CNBC.
