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Reading: At this small buyout agency, speaking about AI for cost-cutting is off-limits
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Business

At this small buyout agency, speaking about AI for cost-cutting is off-limits

Editor
Last updated: December 14, 2025 8:40 pm
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Published: December 14, 2025
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At this small buyout agency, speaking about AI for cost-cutting is off-limits


Ryan Peddycord, CEO of Tide RockTide Rock
  • A lot of the AI-discussion, each hopes and fears, facilities on effectivity and cost-cutting.

  • At buyout agency Tide Rock, there is a “mandate” to not use AI assets to chop prices, says its CEO.

  • Ryan Peddycord walked Enterprise Insider by way of how the agency makes use of AI to develop companies.

Most fears and hopes surrounding AI middle on its potential to save lots of on labor prices. Whether or not it is Jamie Dimon predicting a three-and-a-half-day workweek, the refrain of CEOs saying that AI will assist its staff get extra carried out, or the analysis predicting doubtlessly catastrophic white-collar job cuts, the main focus is on effectivity.

However at one investing agency, cost-cutting is virtually a forbidden phrase.

“The mandate throughout the corporate is do not discuss utilizing our assets in AI or tech to chop prices or create efficiencies,” Tide Rock CEO Ryan Peddycord advised Enterprise Insider.

The agency has had AI engineers for 2 years, however they’re aimed toward rising enterprise, not slicing, stated Peddycord.

The San Diego and New York-based agency, which invests in smaller companies than your typical private-equity giants, doesn’t use debt to finance its acquisitions. It manages $1 billion, together with its present investments and dry powder. It has carried out over 50 acquisitions, with progress, not simply monetary engineering, as its objective.

“Our basis is, and our precept is, that we’re centered on being progress engines for these companies, and that is the place we need to focus our assets,” Peddycord stated.

Peddycord spoke to Enterprise Insider about how the agency’s use of AI matches into its enterprise mannequin and gave some real-world examples of the place it has made an affect.

The corporate buys founder-run companies when founders have “a catalyst to vary,” like their very own looming retirement or an sickness of their household, which suggests they are much extra protecting of the asset they’re promoting than your typical monetary investor.

They then give attention to rising these firms, which suggests Tide Rock hires chief advertising officers and chief income officers “who know the way to run companies” as an alternative of your typical personal fairness companions, Peddycord stated.

The agency’s firms have seen natural income progress of 24% a 12 months since Tide Rock was launched 13 years in the past, stated Peddycord. (He additionally stated the agency has solely misplaced cash on one deal over that point interval.)

They’re searching for a approach to monetize what they constructed over time, however actually simply as essential to them is for his or her model and their legacy and their workers to have the ability to form of proceed on with out them,” Peddycord stated.

For founders like this, the story of progress is a necessary motive they’d select to promote to Tide Rock. As such, any dialogue of utilizing AI to chop workers or prices is anathema to their gross sales pitch, whereas AI for progress is a promoting level.

AI is changing into an integral a part of the agency’s technique, however they have been doing this for years earlier than the arrival of LLMs some operational finest practices in a library of over 100 movies and 500 pages of documentation.

“A CEO of a portfolio firm has entry to sure data, a controller has entry to a unique set of knowledge, a VP of gross sales has entry to data,” Peddycord stated.

AI instruments have turn into one other operational finest follow that the agency shares throughout the businesses it manages, which it tracks in a library of 100 movies and 500 pages of documentation.

The agency additionally has different centralized assets in-house, “as a bridge” to get the companies to a spot the place they’ll function on their very own, together with a centralized expertise acquisition group and centralized chief advertising and income officers.

This has led to a world the place the agency has, for instance, been capable of combine a buyer relationship administration system in “30 to 45 days” as an alternative of “12 to 18 months,” stated Peddycord.

The corporate is joyful to make use of third-party functions that may minimize prices, nevertheless it’s a waste of their very own assets, stated Peddycord.

“I’ve a perception that everyone’s so centered on cost-cutting that third events are going to choose off all of the low-hanging fruit there,” Peddycord stated. “So us making an attempt to speculate our bucks to go create issues that different individuals are creating and possibly investing extra {dollars} to do is not the correct place to spend our cash.”

The primary instrument they invested in was discovering firms to buy. The information on platforms like Pitchbook and Crunchbase is “very, very incomplete” on the sub-$10 million EBITDA stage the agency invests in, stated Peddycord, so the agency first invested “closely” in methods to search out these firms and begin pitching them.

Quickly, the agency realized that this potential to search out a whole lot of “private data” about firms after which attain out to them would even be “tremendous related” for his or her portfolio firms after they’re searching for new clients, Peddycord stated.

Peddycord offered the instance of figuring out potential clients for its manufacturing portfolio firms that promote to the authorities, aerospace, or protection industries.

“When Blue Origin wins a big contract, there’s some public data that we’re capable of collect to determine what it’s that they received the contract for, and we are able to even reverse engineer what sub-component components and companies are going to be essential to then go create that,” Peddycord stated.

From there, the agency’s portfolio firms may “get within the door earlier” to supply their sub-component manufacturing assist, Peddycord stated.

“In these high-growth areas like aerospace and protection, they’re working as laborious to search out new certified suppliers as we’re to search out new clients,” Peddycord stated.

Learn the unique article on Enterprise Insider

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