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MJBizCon packs in additional than 30,000 attendees, nonstop expo flooring chatter, and after-hours networking that retains going lengthy after the lights go down. It’s no surprise it’s thought-about some of the priceless B2B occasions within the hashish world. The power, insights, and connections are precisely why business leaders maintain coming again yr after yr.
Each interplay shapes your credibility. The way you introduce your self, observe up, and interact on social media determines whether or not the week turns into a strategic win or simply one other calendar entry. From a PR perspective, intentionality is the distinction between strolling away with a handful of “good to satisfy you’s” versus actual alternatives. Right here’s a tactical playbook I take advantage of myself to take advantage of MJBizCon yearly.
Craft Your Micro-Introduction
The primary query at MJBizCon is sort of all the time, “What do you do?” Most individuals default to only reply with a job title or firm title. Hardly ever does that spark curiosity. As a substitute, develop a 15 second micro-introduction that explains what you do and why it issues.
Weak micro-introduction: “I do public relations.” Robust micro-introduction: “I run a PR agency that helps hashish firms safe media protection to amplify model consciousness, construct belief, and set up credibility in a crowded market.”
Follow your micro-introduction beforehand. You’ll use it dozens, if not a whole lot, of instances.
Apply the 80/20 Rule at After-Hours Occasions
Mixers, pleased hours, and after-parties are the place plenty of nice networking continues after the expo halls winds down for the day. Approached and not using a game-plan, after-hours occasions also can eat hours with out payoff. I like to recommend following the 80/20 rule. Spend 80 p.c of your time with individuals you don’t know to increase your community, and 20 p.c with individuals you already know to strengthen relationships.
Do you’re feeling like networking will not be your sturdy go well with? Hold these three open-ended questions in your back-pocket:
- What brings you to MJBizCon this yr?
- What’s been the spotlight of the convention for you thus far?
- Who’re you hoping to attach with this week?
These questions will spark actual conversations and aid you determine connections price following up with later. A professional tip is to give attention to being slightly than making an attempt to be attention-grabbing. You’ll take the stress off your self and study a ton about others within the course of.
Use Social Media with Goal
MJBizCon will flood LinkedIn feeds with group photographs and “Nice to be right here” captions. Don’t add to the noise. Submit strategically. Tag three to 4 individuals max per publish so mentions carry weight. Name out the panels that sparked concepts or the cool discoveries you discovered on the expo flooring. Shine a light-weight on another person’s work that impressed you and tie it again to your personal targets for the week. Posts which are private and considerate get seen way over generic updates, and so they may even open doorways to new conferences and connections whereas the convention remains to be taking place.
Systemize Your Comply with-Up
Too many individuals depart conferences with stacks of enterprise playing cards that by no means flip into something. Keep away from that lure with a easy system:
- Every night time, recap your conferences, decide your high 5 connections, and jot down why they matter.
- Inside 72 hours, observe up (electronic mail, LinkedIn, and so forth…) making it private and referencing one thing out of your dialog.
- One week later, add actual worth. Share an article, make an introduction, or join on a subject that really issues.
This course of turns these fast chats into actual relationships.
Play the Lengthy Sport
MJBizCon has a popularity for being a spot the place offers get carried out, and that’s true. However the actual energy of the convention isn’t about cramming as many contracts as doable into three days. It’s about doing good enterprise and setting your self up for wins that unfold within the quick, medium, and long run. If you method it this fashion, you are taking plenty of the stress off your self. You
don’t must be inking offers all day daily. Present up with intention and let the suitable alternatives take form.
Consider it in three strikes:
Brief recreation: Nail your intro and spark a connection. That first dialog ought to open the door, and typically that’s all it takes for a fast alternative to click on.
Medium recreation: Hold the momentum going. Ship a considerate follow-up, share a useful useful resource, or make an introduction. That is the place early conversations flip into actual alternatives.
Lengthy recreation: Construct credibility. Present up constantly on social, at future occasions, or when somebody in your community wants your experience. That’s the way you change into the particular person individuals need to associate with lengthy after the present flooring closes.
Sure, offers get carried out at MJBizCon, and that completely occurs. However the larger ROI comes from the way you present up and the relationships you construct. Do that proper, and also you’ll depart Las Vegas with each quick wins and long-term advocates who make 2026 your strongest yr but.
With an in depth background spanning greater than a decade in publicity, advertising, and gross sales, Inexperienced Lane Communication Founder Michael Mejer is a seasoned skilled adept at forging connections between leaders within the hashish sector and the media.
