Decentralized media platform Stuff.io has welcomed legendary rapper and entrepreneur Snoop Dogg to its cap desk and advisory board.
Joshua Stone, the CEO and co-founder of Stuff.io, introduced the addition in a tweet on Thursday, noting that Snoop Dogg is now a part of the mission. He added that the group will quickly launch an official press launch confirming Snoop’s addition, in addition to particulars of its first asset sale.
Hoskinson and Cuban Amongst Stuff.io Board Members
Together with his addition, the rapper will be a part of a powerful roster of buyers and advisors, together with Cardano founder Charles Hoskinson and billionaire investor Mark Cuban.
Different entities lined up amongst Stuff’s advisors and buyers embrace publishing large Ingram Content material Group and VC agency Bertelsmann Digital Media Investments (BDMI).
Notably, Stuff.io is a Web3 mission specializing in giving individuals precise possession of digital media by means of its Cardano-based token, STUFF. The mission has been assembling its group of buyers and advisors from the leisure and crypto sectors. Its native token was initially named BOOK however was later rebranded to STUFF final yr.
The rebranding is a part of efforts to present customers precise possession over their digital media. Within the meantime, Stone expressed gratitude to Snoop’s file label, Demise Row Data’ crew, its group members, and the group.
Thrilled to welcome @SnoopDogg to the @Stuff_io cap desk & advisory board—becoming a member of legends @MCuban, @IOHK_Charles & @IngramContent. Press launch + first asset sale particulars coming quickly. Because of @DeathRowRecords crew, our group, and our superior group! pic.twitter.com/kNyLYqN1Be
— JOSHU₳ (@joshualeestone) September 18, 2025
Snoop Dogg’s Crypto Engagement
In the meantime, Snoop Dogg is not any stranger to the world of Web3 and crypto. The rapper has been leveraging his affect to carry mainstream consideration to blockchain tasks.
In 2022, Snoop Dogg and his son, Champ Medici, collaborated with the Cardano-based NFT mission Clay Nation to launch an NFT assortment referred to as Baked Nation on the blockchain.
A part of the partnership additionally noticed Cardano’s founder, Hoskinson, function in Snoop Dogg and Champ Medici’s “Bron and Bronny” music video, which was launched in November 2022.
Earlier than his foray into the Cardano ecosystem, Snoop Dogg had already been lively in crypto. In 2013, he tweeted that he was open to accepting Bitcoin for his album gross sales.
Whereas many described the tweet as a promotional stunt on the time, his continued involvement, together with his addition as one in every of Stuff.io’s advisors, reveals his real engagement with the crypto world.
DisClamier: This content material is informational and shouldn’t be thought-about monetary recommendation. The views expressed on this article could embrace the writer’s private opinions and don’t mirror The Crypto Primary opinion. Readers are inspired to do thorough analysis earlier than making any funding selections. The Crypto Primary isn’t chargeable for any monetary losses.
