Viola Communications, a subsidiary of the Abu Dhabi-based funding holding firm Multiply Group PJSC, has introduced a strategic partnership with NIM Digital, a UAE-grown digital consultancy agency. The collaboration goals to advance digital transformation and the adoption of immersive applied sciences throughout the UAE.
The partnership unites Viola’s twenty years of expertise in advertising and marketing and communications with NIM Digital’s experience in person Expertise design, AI improvement, and knowledge analytics, desiring to develop built-in digital experiences that unite modern storytelling with rising applied sciences.
“Our partnership with NIM Digital allows us to ship cutting-edge digital options that mix creativity with know-how,” stated Piero Poli, CEO of Viola Communications. “As two innovators rooted within the Emirates, we share a deep understanding of the nation’s ambitions and the evolving wants of native organisations.”
NIM Digital’s Co-Founder and CEO Rani Saddi stated that the collaboration “brings collectively the perfect of know-how and creativity to speed up digital transformation throughout the UAE.”
The alliance focuses on 5 areas: AI-driven advertising and marketing, immersive person experiences, data-powered marketing campaign efficiency, and technology-enabled shopper options. It additionally aligns with the UAE’s nationwide innovation technique, which stresses digital adoption and the event of tech ecosystems.
For Viola, the collaboration is a step past conventional communications, increasing its providing into digital innovation and AI integration. Alternatively, NIM Digital features entry to Viola’s huge shopper community, which incorporates important governmental and personal organisations. Collectively, the companies plan to co-develop digital instruments and immersive experiences that enable manufacturers to raised research buyer behaviour, improve engagement, and supply quantifiable outcomes.
In 2026, the collaboration is anticipated to supply new interactive advertising and marketing campaigns and AI-powered platforms.
The partnership additionally sustains Multiply Group’s overarching objective of supporting tech-driven ventures that contribute to the UAE’s long-term digital competitiveness.
