GameStop Chairman and CEO Ryan Cohen discusses the way forward for the corporate on ‘Making Cash.’
GameStop sparked a viral wave on social media after posting a mock “govt order” asserting an finish to the decades-long battle between online game console manufacturers, a parody that somewhat unexpectedly drew consideration from the White Home.
The corporate shared the announcement on X with the headline “GAMESTOP DECLARES THE CONSOLE WARS OVER.”
Styled like a proper authorities decree, the publish mirrored the construction and tone of an govt order, full with “WHEREAS” statements and proclamations.
GameStop’s viral “console wars” publish attracts response from the White Home and sends the retailer trending on-line. (Getty Photos)
The publish learn, “WHEREAS, for the previous 20 years, the worldwide gaming group has been engaged in an ongoing and more and more petty battle referred to as The Console Wars; WHEREAS, mentioned battle originated within the early 2000s with the discharge of Halo: Fight Advanced as an Xbox-exclusive title; WHEREAS, Halo: Marketing campaign Advanced is formally approaching PlayStation in 2026 with cross-platform play; THEREFORE, GameStop, performing underneath its authority as Impartial Entity and The World’s Retail Gaming & Commerce-in Vacation spot, hereby declares the official cessation of the console wars.”
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The message went on to say that “all claims to exclusivity are hereby dissolved” and referred to as on “console loyalists” to “stop hostilities, disband militias, and luxuriate in this new period of gaming.”
GameStop additionally declared it could proceed to behave as a “demilitarized zone,” serving players throughout all platforms with {hardware}, equipment and trade-ins.
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The parody struck a chord throughout the gaming group and rapidly unfold past.
Inside hours, the official White Home account on X joined in by sharing an obvious AI picture of President Donald Trump sporting Halo armor, saluting in entrance of the White Home and an American flag.
The publish learn, “Energy to the Gamers,” referencing GameStop’s well-known slogan.
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One other viral publish got here from the account Fast Response 47, which shared what seemed to be an AI-generated picture of Trump shaking arms with Halo’s Grasp Chief contained in the Oval Workplace.
The caption learn, “NUMBER 9: President Trump presides over the tip of the 20-year Console Wars,” suggesting this was the ninth main battle he has solved, echoing Trump’s claims that he has ended eight wars.
GameStop additionally responded with a meme depicting Trump and Vice President JD Vance within the Halo universe.
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The web change between GameStop and the White Home rapidly took off, mixing gaming tradition with politics in a means that grabbed the web’s consideration. The viral second additionally gave the retailer one other burst of meme-fueled visibility amongst followers and buyers.
Shares of GameStop surged greater than 7% in premarket buying and selling early on Monday morning after the viral change.
