Comfortable Joe’s CEO Tom Sacco discusses the pizza chain’s America 250 celebration, that includes patriotic menu gadgets, block events and money prizes for households.
Comfortable Joe’s Pizza & Ice Cream is popping America’s 250th birthday right into a summer-long celebration.
The Davenport, Iowa-based restaurant chain — which has three company-owned eating places, 35 home franchised areas and 9 worldwide areas in Egypt — is rolling out patriotic menu gadgets, household block events and sweepstakes tied to the nation’s semiquincentennial.
Tom Sacco, Comfortable Joe’s CEO, president and “chief happiness officer,” stated the marketing campaign suits the model’s roots.
“Who’s higher on this nation to throw a celebration for simply common outdated American people than Comfortable Joe’s?” Sacco advised FOX Enterprise. “As a result of that is who we’re.”
From Might 15 by way of Aug. 15, company who purchase a specialty pizza and a Mountain Dew at taking part areas can enter the “Freedom Flyaway Sweepstakes” for an opportunity to win one among three $3,000 journeys to Washington, D.C.
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Tom Sacco, Comfortable Joe’s CEO, president and “chief happiness officer,” stated the marketing campaign suits the model’s roots. (FOX Enterprise / Comfortable Joe’s)
The sweepstakes was initially solely tied to a Washington, D.C., journey, however Sacco stated winners can even take the money and use it nevertheless it greatest helps their households.
“If celebrating to them is giving… them freedom financially to not be burdened by a number of the costly issues which have occurred within the final 4 or 5 years … If that is what makes you cheerful, as a result of mother does not need to stress about tips on how to pay for daycare through the summer season or one thing like that, then that is an enormous win,” Sacco stated.
The promotion additionally consists of weekly Mountain Dew prize packs with pickleball paddles, garden chairs, blankets, Comfortable Joe’s attire and present playing cards.
Comfortable Joe’s can be internet hosting AMERICA250 Block Occasion occasions on June 29 from 4 to eight p.m. with video games, trivia, music, giveaways and free slices of its purple, white and blue birthday cake pizza.
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By means of Aug. 15, company who purchase a specialty pizza and a Mountain Dew at taking part areas can enter the “Freedom Flyaway Sweepstakes” for an opportunity to win one among three $3,000 journeys to Washington, D.C. (Comfortable Joe’s)
Sacco stated some areas may have actions equivalent to bounce homes, face portray, balloon makers and patriotic trivia tied to each U.S. historical past and Comfortable Joe’s historical past.
“We will simply do some enjoyable stuff like that,” Sacco stated. “… We are able to play the sport and make it patriotic, however make it tied to Comfortable Joe’s form of stuff.”
The limited-time menu features a BBQ Brisket Pizza with Texas-smoked brisket, pickles, onions and barbecue sauce, a BBQ Rooster Pizza and an AMERICA250 Birthday Cake topped with purple, white and blue frosting and sprinkles.
Sacco stated Comfortable Joe’s is leaning into what it has lengthy been identified for: birthdays, households and memorable eating experiences.
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The model can be internet hosting AMERICA250 Block Occasion occasions on June 29 from 4 to eight p.m. with video games, trivia, music, giveaways and free slices of its purple, white and blue birthday cake pizza. (Comfortable Joe’s)
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“We do not compete on value. We do not compete on discounting. We compete on expertise,” Sacco stated. “Pizza will get you within the door. Once you depart, we’ve created a reminiscence. And that is how we go in regards to the enterprise.”
He added that the marketing campaign provides the model an opportunity to have fun the nation’s milestone birthday with households throughout its markets.
“The 250, for me, is like the most important nationwide celebration I can ever be a component in,” Sacco stated. “I’ve the chance, due to Comfortable Joe’s, to share it with tons of of 1000’s of our company and their households across the nation.”
