Non-fungible token (NFT) undertaking Pudgy Penguins has expanded the retail attain of its buying and selling card recreation by a nationwide rollout at Goal shops in america.
In response to a press launch despatched to Cointelegraph, the launch of Vibes Collection 3 marks the sport’s greatest retail enlargement to this point and brings the overall variety of circulated playing cards to fifteen million. The brand new set consists of extra gameplay mechanics, authentic paintings and appearances from characters within the Moonbirds assortment.
The rollout exhibits how Pudgy Penguins is extending its NFT-born mental property into mainstream client merchandise because it goals to construct a broader leisure franchise past digital belongings.
Pudgy Penguins developed Vibes in partnership with Orange Cap Video games, with Collection 3 following two earlier releases. The digital collectible undertaking is the fourth-largest NFT assortment by market capitalization, in accordance to knowledge tracker NFT Value Flooring.
Prime 5 NFT collections by market capitalization. Supply: NFT Value Flooring
Pudgy Penguins builds past NFTs
The undertaking has additionally expanded into toys, gaming, licensing and different client merchandise.
Pudgy Penguins has spent years turning its Ethereum-based NFT assortment right into a broader client model. Its bodily toys entered greater than 2,000 Walmart shops in 2023, and CEO Luca Netz stated in Might 2024 that greater than 1 million toys had been offered over the previous 12 months.
The undertaking’s licensing mannequin additionally permits NFT holders to obtain 5% of web income from bodily merchandise that includes their particular person penguins.
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The franchise has pursued an identical enlargement by gaming. In 2025, Pudgy Penguins launched the skill-based Pengu Conflict recreation on The Open Community. On the time, Netz described gaming as a automobile for bringing the undertaking’s mental property to wider audiences.
It additionally launched a cellular recreation known as Pudgy Celebration in August 2025. In response to Pudgy Penguins, the sport’s downloads exceeded 1 million. Nonetheless, the undertaking stated on Monday that it might halt additional growth of the sport and focus its sources on a browser-based recreation known as Pudgy World.
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