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Reading: Mars faces million-dollar dilemma changing blue M&M dyes after RFK Jr strain
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Business

Mars faces million-dollar dilemma changing blue M&M dyes after RFK Jr strain

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Last updated: June 19, 2026 5:17 pm
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Published: June 19, 2026
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Mars faces million-dollar dilemma changing blue M&M dyes after RFK Jr strain


Fox Information senor medical analyst Dr. Marc Siegel weighs in on the FDA weighing a crackdown on meals dye, main meals corporations going through a lawsuit for advertising ‘addictive’ meals to children and Eli Lilly to check weight problems medicine to deal with habit. 

M&M’s makers Mars will debut synthetic dye-free candies in August in a Make America Wholesome Once more (MAHA)-compliant transfer after going through strain from Well being and Human Companies (HHS) Secretary Robert F. Kennedy Jr.

However whereas the traditional candy-maker was ready to make use of pure sources like beets or turmeric to duplicate colours like crimson and yellow, shades of blue have confirmed significantly tougher and costly to recreate naturally. 

Mars has been replicating blue and brown’s synthetic coloring utilizing spirulina extract, a concentrated blue-green algae powder, however the substance is prohibitively costly.

Turmeric, for instance, is out there in bulk from most wholesalers for costs within the $9-$11 per lb. vary. Spirulina, in contrast, could be considerably costlier. The uncooked complement can price as much as $20 per lb. at related wholesalers, whereas the concentrated kind most frequently used for meals dyes is commonly priced at over $100 per lb. 

THESE POPULAR FOODS ARE AFFECTED AS COMPANIES ALIGN WITH TRUMP ADMIN’S ‘MAHA’ INITIATIVE

An in depth-up picture reveals a bowl of blue M&M sweets on the Conservative celebration convention on Sept. 29, 2014, in Birmingham, England. (Peter Macdiarmid/Getty Photographs / Getty Photographs)

Moreover, spirulina’s viscous nature has prompted clogging in M&M’s manufacturing unit spray nozzles and created movie build-ups in manufacturing tools, creating a possible security and well being hazard, The Wall Avenue Journal reported. 

The excessive prices related to MAHA-ifying its merchandise have pushed Mars into a colourful dilemma, in response to the Journal. Eager to debut its altered product forward of the corporate’s 85-year anniversary in August, Mars has spent tens of millions in an effort to seek out options.

Given the excessive prices of reproducing blue, Mars thought of simply rolling out a three-color mixture of crimson, orange and yellow, however executives felt “the sundown vibes have been too sturdy,” the Journal reported.

M&M's At Costco Wholesale

Packages of peanut M&M’s milk chocolate sweet are stacked at a Costco Wholesale retailer on July 12, 2025, in San Diego, California.  (Kevin Carter/Getty Photographs / Getty Photographs)

Anton Vincent, the chief of the corporate’s North American snacks division, instructed the Journal the alternative effort “was a frightening state of affairs,” including, “you’re messing with an 85-year-old icon.”

WALMART ELIMINATING SYNTHETIC DYES FROM ITS PRIVATE-LABEL FOOD BRANDS

Mars had initially introduced a plan to supply synthetic dye-free merchandise in 2016, however reversed the choice after saying prospects did not appear to care. 

However, due to a Kennedy-led push to strain corporations to ditch synthetic supplies, Mars once more introduced in 2025 they’d be pivoting to pure dye choices. 

Health and Human Services Secretary Robert F. Kennedy Jr. leaves the stage after discussing the findings of the Centers for Disease Control and Prevention’s (CDC) latest Autism and Developmental Disabilities Monitoring (ADDM) Network survey, at the Department of Health and Human Services in Washington, D.C., U.S., April 16, 2025.

HHS Secretary Robert F. Kennedy Jr. leaves the stage after discussing the findings of the Facilities for Illness Management and Prevention’s (CDC) newest Autism and Developmental Disabilities Monitoring (ADDM) Community survey, on the Division of Well being an (Reuters/Elizabeth Frantz / Reuters)

Kennedy Jr. has continuously criticized the usage of synthetic dyes in U.S. meals merchandise, calling them a key driver in quite a few American well being epidemics.

“After we take a look at these 9 particular meals dyes, the science reveals a transparent, simple hyperlink to behavioral disruptions in our children and long-term most cancers dangers. We’re systematically clearing them out,” he stated in a 2025 press convention with West Virginia’s Republican Gov. Patrick Morrisey.

West Virginia turned the primary to signal into legislation a complete ban on statewide gross sales of main synthetic dyes in 2025.

Kennedy Jr.’s HHS added Mars to a listing of 27 companies which have pledged to take away synthetic meals dyes from sure merchandise in his workplace’s effort to get rid of petroleum-based meals dyes from the U.S. meals provide.

Federally, his workplace has formally banned 4 petroleum-based synthetic meals dyes, revoking Meals and Drug Administration (FDA) authorization for brominated vegetable oil (BVO), Pink Dye no. 3, Citrus Pink No. 2 and Orange B. 

Health and Human Services Secretary Robert F. Kennedy Jr. speaks at a news conference on removing synthetic dyes from America's food supply, at the Health and Human Services Headquarters in Washington, DC on April 22, 2025.

Well being and Human Companies Secretary Robert F. Kennedy Jr. speaks at a information convention on eradicating artificial dyes from America’s meals provide, on the Well being and Human Companies Headquarters in Washington, D.C., on April 22, 2025. (Nathan Posner/Anadolu through Getty Photographs / Getty Photographs)

Kennedy Jr. has additionally pushed laborious to get corporations to part out six different particular dyes — Pink 40, Yellow 5, Yellow 6, Blue 1, Blue 2, and Inexperienced 3. 

His workplace has cited animal research that linked consumption of particular manmade dyes to most cancers dangers and long-term behavioral dysfunctions. 

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The FDA cited the Delaney Clause, a provision requiring the establishment to ban a chemical if it is discovered to trigger most cancers in people or animals, after banning Pink Dye No. 3 in 2025. Quite a few long-term animal research discovered the chemical linked to most cancers growth in rats. 

FOX Enterprise contacted Mars and HHS for additional remark. 

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