Ford’s limited-edition Tremendous Obligation Proud to Honor bundle options patriotic styling, with a portion of proceeds supporting Blue Star Households. (Credit score: Ford Motor Firm)
Ford Motor Firm and NASCAR are revving up a brand new tribute to U.S. service members and army households.
The businesses are becoming a member of forces throughout America’s 250th anniversary 12 months to launch a military-focused marketing campaign anchored by a brand new Veterans Day race and a limited-edition Tremendous Obligation Proud to Honor bundle that may help Blue Star Households, a nonprofit serving army and veteran households.
Ford and NASCAR are unveiling the marketing campaign Wednesday throughout a tribute occasion aboard the united statesMidway in San Diego, the place they are going to be joined by actor and Marine Corps veteran Rob Riggle, Blue Star Households, Zac Brown Band and greater than 1,500 members of the native army group.
Nick Ford, director of company technique at Ford Motor Firm and the great-great-grandson of Henry Ford, instructed FOX Enterprise the hassle builds on the automaker’s lengthy historical past of supporting those that serve.
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A graphic promotes Ford, Ford Racing, NASCAR and Blue Star Households’ “Proud to Honor” occasion celebrating army households, that includes a particular efficiency by Zac Brown Band and visitor host Rob Riggle at the united statesMidway Museum in San Diego. (Ford Motor Firm)
“From day one, supporting the army group has been an enormous precedence for us,” Nick Ford mentioned. “… We now have at all times tried to indicate up for our nation and for individuals who serve.”
On the heart of the marketing campaign is the “Proud to Honor Veterans Day Basic,” scheduled for Nov. 11, 2026.
The primary-of-its-kind race will characteristic Ford Mustang Darkish Horse R race automobiles and Ford Racing drivers in a tribute honoring all six branches of the U.S. army. The occasion will even embody a live performance headlined by Zac Brown Band, with further performers anticipated to be introduced.
Nick Ford mentioned the corporate wished to deliver collectively its racing enterprise and its army help efforts because the U.S. marks its 250th anniversary.
“It’ll be a extremely special occasion,” Nick Ford mentioned.
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A Ford Tremendous Obligation Proud to Honor truck is displayed, that includes patriotic styling and darkish exterior trim.
Tim Clark, government vp and chief model officer at NASCAR, instructed FOX Enterprise the partnership displays a shared dedication between the racing group and Ford to acknowledge army households and veterans.
“Having the ability to put a marquee occasion on a vacation like that… that is sort of core to [what] NASCAR is,” he mentioned. “… I believe it’s an effective way to deliver that group collectively.”
Ford can be utilizing the marketing campaign to debut a limited-edition Tremendous Obligation Proud to Honor bundle, accessible on F-250, F-350 and F-450 fashions.
The vans will characteristic purple, white and blue styling, darkened exterior trim and black wheels, with a portion of proceeds going on to Blue Star Households.
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Ford and NASCAR are unveiling the marketing campaign throughout a tribute occasion aboard the united statesMidway in San Diego. (Okay.C. Alfred / The San Diego Union-Tribune through Getty Photos)
Later this week, Ford Philanthropy will host a Ford Driving Abilities for Life program for native army teenagers, targeted on serving to younger drivers construct vital security abilities behind the wheel.
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The announcement follows one other Ford marketing campaign tied to the nation’s 250th anniversary.
Earlier this 12 months, the Michigan-based automaker launched its “American Worth. For American Values” marketing campaign, providing worker pricing to all U.S. clients on most new 2025 and 2026 Ford and Lincoln automobiles via July 6.
