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Because the 2026 FIFA World Cup creeps nearer, followers the world over are anticipated to be watching one of many recreation’s most iconic gamers.
And Lowe’s is ensuring Lionel Messi stays entrance and middle throughout this yr’s event.
Messi, the eight-time Ballon d’Or winner, is anticipated to be in competition for Argentina’s 2026 World Cup squad because the defending champions look to repeat.
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A ten-foot Lionel Messi inflatable by Lowe’s comes forward of the 2026 FIFA World Cup. (Lowe’s / Fox Information)
That is confirmed to be Messi’s ultimate World Cup, because the 38-year-old, who additionally stars for Inter Miami CF in MLS, confirmed that to be the case main as much as the event.
However whereas followers anticipate watching Messi, Lowe’s collaborated with the soccer legend on a brand new marketing campaign forward of the World Cup. And it includes a 10-foot-tall lighted outside inflatable model of Messi.
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Lowe’s is rewarding its MyLowe’s Rewards and My Lowe’s Professional Rewards members with “Epically Extra Messi,” a brand new marketing campaign designed to convey the model’s most loyal followers nearer to the sport and to the particular person many think about to be one of many biggest gamers of all time.
To take action, Lowe’s launched a limited-edition, 10-foot inflatable Messi, who’s decked out in a Lowe’s soccer package and even options particulars like his tattoos. Speak about a larger-than-life approach to showcase ardour for the sport and one among its greats.
Lionel Messi kicks soccer ball in entrance of his 10-foot inflatable model of himself alongside Lowe’s (Lowe’s / Fox Information)
“Soccer fandom is rooted in ardour, pleasure and exhibiting up in an EPIC method,” stated Jen Wilson, Lowe’s senior vp and chief advertising and marketing officer, in a press launch. “With ‘Epically Extra Messi,’ we’re creating new methods to convey our most passionate and dependable Lowe’s followers extra rewards – on this case, entry to limited-edition merchandise, epic Messi drops over social and extra.”
The inflatable, which works for $99, may be bought by a members-only entry expertise starting on Might 18 on Lowe’s web site. It would even be accessible throughout the 11 U.S. host cities beginning on Might 20.
The Messi inflatable has already been seen throughout host websites in Atlanta (Piedmont Park), Dallas (Klyde Warren Park), Miami (Nu Stadium at Miami Freedom Park) and New York (Seaport District).
Lowe’s can be giving their members the possibility to have interaction with unique content material in addition to Messi giveaways for the World Cup. There may even be a social-first fan expertise that may seem, that includes Messi, soccer insider Fabrizio Romano and ESPN character Katie Feeney.
A picture of a 10-foot Lionel Messi inflatable in entrance of a soccer aim. (Lowe’s / Fox Information)
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Lastly, Lowe’s introduced again the father-son broadcasting duo of Andres and Nico Cantor as official marketing campaign companions.
“Soccer fandom within the U.S. is at an all-time excessive, and a legend like Lionel Messi can convey communities collectively in highly effective methods,” stated soccer broadcasting icon Andres Cantor. “With ‘Epically Extra Messi,’ Lowe’s is creating experiences that meet followers the place they’re – at dwelling and at their neighborhood fields the place many soccer desires start.”
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